The Relationship Economy……

We all have profiles of ourselves everywhere. Our profiles “contain” relevant information about our educations, experience and interest. Every time we “tweet” or write a post the context of what we share is also a reflection of our “profile“.

The word “profile” carries many meanings including:

1. a verbal, arithmetical, or graphic summary or analysis of the history, status, etc., of a process, activity, relationship,or set of characteristics:
2. an informal biography or a concisely presented sketch of the life and character of a person.
3. set of characteristics or qualities that identify a type or category of person or thing:
4. a description of behavioral and personality traits of a person compared with accepted norms or standards.

Given the progress of technology in the near future our “profiles” will integrate our individual “knowledge inventory” relevant to intellectual, social, creative and spiritual capital we all possess. Today our profiles are not integrated into a “taxonomy” of knowledge assets that one would find in places like Amazon, Encyclopedia Britannica or the Library of Congress. Rather our current profiles rest in contextual containers that reflect “key words” that create our on-line identity. The problem is that none of the “contextual containers” are integrated into a taxonomy that indexes the “knowledge assets” each of us possesses.

Why The “Know” Profile Will Emerge

Content on the net represents various forms of knowledge. Content is produced, propagated and published by people. Content attracts people whom have an affinity to the context of the content as it relates to what people want to “know“.  What people know is a reflection of their intellectual capital.

People socialize around content which again is produced by people. Popular content may reflect creative perspectives, innovation, new ideas and insights. People also migrate to other people based on spiritual capital meaning common beliefs, principles and practices.

People socialize around content which again is produced by people. The sphere of influence that attracts people to other people represents the collective value attributed by the four elements of “knowledge assets“. The collective value of our individual knowledge assets represent “social currency” that most of us share freely.

Now imagine being able to access a “Knowledge Inventory” that indexed people who have the right combination of “knowledge assets” that could be used to solve whatever problem people  or organizations seek to solve. The Knowledge Inventory would be build by categorizing our individual knowledge assets into the following capital indexes that could be measured and vetted over time:

1. Intellectual Capital reflects a taxonomy of knowledge  gained from our education, experience, relationships and organizations. The common definition of intellectual capital includes relational capital, human capital and organizational capital.
2. Social capital is a sociological concept used in business, economics, organizational behaviour, political science, public health and the social sciences in general to refer to connections within and between social networks.
3. Creative capital implies is a mental process involving the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight.
4. Spiritual capital is a concept that involves the quantification of the value to individuals, groups and society of spiritual, moral or psychological beliefs and practices.

The Value of Creating a “Know” Profile

Whether an individual, organization or society at large having access to the right “knowledge” at the right time represents a significant increase in productivity. Productivity is what fuels the economy. Any economy is tied to productivity. Economic growth is defined as any production increase of a business or nation (whatever you are measuring). Real economic growth consists of two components. These components are an increase in production input and an increase in productivity. (Genesca & Grifell 1992, Saari 2006)

The value of accessing the right knowledge assets applied to any given problem, any new innovation or market opportunity is increased productivity. People are the “containers” of knowledge. Being able to create a knowledge inventory accessible to everyone enables everyone to increase productivity. Doing so would fuel a new economy based on a new currency and everyone could become their own “knowledge corporation”.

Shoot it down or move it forward.

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Every time we converse, post and respond on-line and off we reveal ourselves. The word reveal means to make known, disclose, divulge, to lay open to view, display or exhibit. When something or someone is revealed each of us decides whether what or who is revealed has any relevance to us.

Many of us don’t realize how we reveal ourselves.   What we reveal are the things that attract others to us or us to others.  Whether an organization or an individual what we reveal are common characteristics that bring us together or separate us.

These common characteristics are transparently revealed in content that is in context to four things that determine who we are, who we want to be as well as who and what we attract.

We are all assets of the human network exchanging value with others. Our value makeup is reflected by four knowledge assets that represents value to the human network. An asset can appreciate or depreciate based on many variables. The primary variable that increases or decreases an assets value is determined by the demand for use.

Do The Assets You Reveal Create Demand for Use?

When we use the term asset we think of things that stores or lends economic value. When we think of the term value many would quickly reference terms of an economic transaction. The human network creates economic value by what we do. We earn money for what we do and exchange the money for other things of value. What we do and the exchanges we make represent “value creation and exchanges” that are and continue to be produced by knowledge assets borrowed, owned or traded between two or more individuals.

Knowledge assets are contained within human beings.  The human network reveals four types of capital: 1) intellectual capital, 2)social capital, 3)spiritual capital and 4) creative capital. These four knowledge assets are used to create “value” that is traded with people and things we “value”. These four assets which reveal us are defined as:

1. Intellectual Capital: That which we have learned, understand, know and apply to life experiences.
2. Social Capital: The relationships we build and our ability to interact with others.
3. Spiritual Capital: Our sense and faith in a higher power other than ourselves, our intellect and our social capital. This capital is usually referred to as the knowledge of “God”.
4. Creative capital: The insights we see and the possibilities we create. Creative capital is influenced by the internal and external interaction of 1,2 & 3.

We use our knowledge assets and share them with others, organizations, institutions and society at large. We get hired for who we are which is reflective of our knowledge assets. Organizations use and abuse our knowledge assets to their gain or lose. We share our knowledge assets with family, friends and associates. We exchange knowledge assets in the form of conversations, actions and insights.

The #1 influence over economic output is individual and collective knowledge assets of people working together towards a common aim.  Imagine if our collective knowledge assets were indexed, able to be searched and subsequently used, borrowed, shared and executed more efficiently. What could happen if we were enabled to identify and connect knowledge assets for collective gain?

Our life experiences shape our knowledge assets  defined and then revealed by what we say and do.  Collectively our knowledge assets  represent the gifts and abilities  we have, both the good and bad, which are ultimately shared with others through interactions and future experiences.

The Future Web of Knowledge Assets Connected

Social technology could enable individuals to leverage their knowledge assets for the benefit of others thus creating a giving exchange that provides exponential value.   The technological medium will eventually index knowledge assets and create a new economic paradigm when knowledge becomes  connected and taken out of silos of information.

The future web will enrich human experiences by giving, sharing, learning, relating and re-enforcing or improving the four things that reveal who each of us really are and what we have to offer and learn from each others.

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Jay Deragon posted a series of articles recently on his Relationship Economy blog which I found especially exciting. As usual, Jay is bringing forward some very important ideas related to social media components and outcomes, but what really sets this new mindset apart is the fact that Jay is asking the same questions that have been plaguing scientists for 100 years.

In Jay’s posting “The Social Moment is Gone” He describes how organizational decisions are driven by metrics that no longer exist.

In another post: ”Measuring Social Moments”, Jay suggests that if things are in a dynamic state then measuring, a moment becomes irrelevant to what is happening the next moment.

In quantum mechanics, the Heisenberg uncertainty principle states that certain pairs of physical properties, like position and momentum, cannot both be known to arbitrary precision. That is, the more precisely one property is known, the less precisely the other can be known.

Scientists figured out that in order to study a sub-atomic particle, they had to stop it from moving. As soon as they did that, the nature of the particle changed. Scientists could only study their interaction with the particle, not the particle itself.

Jay is saying something similar: “How can you measure social media if it is responding as a function of your interaction with it? All you are doing is looking at yourself in a mirror – so stop it”. He’s right.

Status Quanta

Keep in mind that this comes in a time when the chorus of social media gurus are still trumpeting the C-Suite Concerto called “ROI or Die”. Maybe someone should remind them that the value of the Corporation that they so fungibly defend is in fact an approximation based on things that cannot be measured. Let me explain:

It is not surprising, therefore, that Wall Street hires Quantum physicists (affectionately known as Quants) to manage money and investments in markets and to “Innovate” new financial instruments.

The Calculus of Social Media…on Wall Street?

Heisenberg’s uncertainty principle lead to the development of a new branch of probabilistic mathematics for approximating both the position and the momentum of subatomic particles. In fact, the science of Quantum physics is entirely contained in probabilities that events will or have occurred and not necessarily based on direct observation – and so are the Wall Street Valuations.

Wall Street uses the same calculus to estimate the probabilities that financial particles will have a specific location and momentum without having to actually witness them. The result is a host of exotic financial instruments that make, bet, hedge, and securitize such approximations for the benefit of stockholders…..

Getting Back to Jay

Markets are conversations. People make products, invent things, design stuff, hold stock, buy, sell and trade everything. Those Quantum Physicists on Wall Street are estimating the position and momentum of people.

All Jay is saying is that now you can do it too.

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People ask me what the Innovation economy is, and of course I explain it to them in terms that make sense to me – while they stare back eyes-a-glaze.  I see the world in terms of calculus where “derivatives” and “integrals” floating around like the dream sequence in an old Disney animation.

The Calculus will set you free

But if you take “calculus” literally, we can say that the Innovation Economy will be DERIVED from the knowledge economy by INTEGRATING the tools of the knowledge economy.  So lets look at that for a second.

In my tool box, I have my knowledge, I have my friends, and I have the Internet. I also am surrounded by an economy with vendors, marketing, products, services, money, etc.  All of it gets thrown into THE MEDIA where ‘controlled’ collisions (that appear random to the rest of us) produce a set of incentives and social norms that we all abide by.  Some call it Culture.

….Now, along comes SOCIAL MEDIA

At first, Social media was written off as a cute little game played by bored geeks who could not find a better way to make friends.  Then Corporations, Marketers and PR firms saw Social Media as another branding channel – and gosh darn cheap too.  HR departments saw it as a great way to snoop on sleepy employees and the C-Suite called it a nuisance.

Blue Sky Theory

Then, out of the blue, the economy starts to disappear into thin air and nobody knows where all the “Market Value” has gone.  Trying to “control the message” is like trying to control the temperature of the room by turning the thermostat with all the windows open.  The Dollar is disappearing – but where is it disappearing to?

Yesterday’s article starts with the following sentence:

Making human knowledge and intentions tangible in a marketplace opens up the possibility of a whole new class of business plans. We call this Social Power by the Hour.

And it concludes with the following sentence;

The bigger your social network, the cheaper your Power By the Hour becomes.  The bigger the social network, the more effective WOM marketing becomes.  The bigger the social network, the more options are available to users.   The greater the social network, the more SOCIAL VALUE a [ZipCar] membership will have [in comparison to independent car ownership]. The bigger the social network, the more social currency can trade hands as the Dollar fails.

Money represents productivity

Productivity is defined as the amount that a person can produce in a certain period of time. The next economic paradigm literally INTEGRATES the tools DERIVED from the knowledge economy into a new type of business plan.  The result is Power by the Hour – think about it.

America, the Integrated

Let me close this post by saying that America itself is DERIVED from the rest of the World by INTEGRATING the knowledge of the world.  America is an Integration Nation. Hold on tight, it’s going to be a wild ride.

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If social media were an organization in the traditional sense it would be bankrupt. Yet organizations use it to try and create revenue.

If social media platforms continue to rely on advertising to support them they will be bankrupt. If social media wasn’t “free” it by itself would be bankrupt.  So how do users insure that social media doesn’t go bankrupt? The answer lies within developments that will enable social technology to become an exchange and creation  of higher value.

The Social Value Chain

A value chain represents related processes linked together and each process iteration increases value that is passed on to the next “link” of value iteration.

Fundamentally the internet is nothing more than “links” inter-connected yet the inter-connections rest in silo’s not connected. When something of value is not connected to something else the creation of new value is reduced, constrainted and sometimes not even realized.

Today the internet, in all its forms, represents a continuous flow of value contained in text, images and video. The value is created by the context of the information stored in different containers. Social media has accelerated the contributions of value however the value is not connected to anything that creates context to value sought nor is it easily identifiable or accessible.  While we have search engines that primarily index content that is popular.  The relational attributes of these search engines are centric to key words of affinity. Key words of affinity are not enough to create, contribute or sustain a truly functional value chain.

A New Value Bank

When we use the term bank we think of an institution that stores and lends economic value. When we think of the term value many would quickly reference terms of an economic transaction. We create economic value by what we do. We earn money for what we do and exchange the money for other things of value. What we do and the exchanges we make represent “value creation and exchanges” that are and continue to be produced by knowledge assets borrowed, owned or traded between two or more individuals.

Knowledge assets are contained within human beings.  The human bank contains intellectual capital, social capital and creative capital used to create “earnings” that are traded for things we “value”.  We use our knowledge assets and share them with others, organizations, institutions and society at large. We get hired for who we are which is reflective of our knowledge assets. Organizations use and abuse our knowledge assets to their gain or lose. We share our knowledge assets with family, friends and associates. We exchange knowledge assets in the form of conversations, actions and insights.

The #1 influence over economic output is individual and collective knowledge assets of people working together towards a common aim.  Imagine if our collective knowledge assets were indexed, able to be searched and subsequently used, borrowed, shared and executed more efficiently. Our intellectual, social and creative capital currently sits in silos of information not being used efficiently or effectively. What productivity would be gained? What innovation would be born? What influence would it have on an economy? What currency could be created in the exchanges?

The answers and the new value bank will soon emerge and when it does all things will change yet again.

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Just when we think we’ve found a solution the reality is we’ve just created a new problem. Many look at social media as a marketing solution and pursue the solution aggressively. Many then learn that not thinking through the systemic impact of “all things social” they have created a bigger problem.

Looking at social as a marketing solution without considering its impact on other “parts” of your organization reflects silo thinking.

Silo thinking is evident everywhere. We see it from suppliers of internet technology designed to contain us and our conversations within their wrappers. Doing so may create value for the moment but problems in the long term.

The model of containment reflects silo thinking. If we can get more users to our site then we can get more advertisers (Facebook, Twitter,  Google etc). More advertisers represents more revenue. More revenue, more users reflects higher evaluation. The problem then arises when users find alternatives and the results from advertising begin to diminish. Sound familiar? Look at the patterns for social networks and the advertisers that support them.

When The Silo Gets Disaggregated

The expression “silos of information” is typically applied to management systems where the focus is inward and information communication is vertical. Critics of silos contend that managers serve as information gatekeepers, making timely coordination and communication among departments difficult to achieve, and seamless interoperability with external parties impractical.

Silos tend to limit productivity in practically all organizations and frustrate consumers who increasingly expect information to be immediately available and complete. Information silos are becoming far more recognized as the major reason why organizations are unable to take full advantage of the Internet’s power to interconnect business processes.

The vast number of incompatible database applications in use perpetuates the existence of silos, making it impossible for run-the-business software to take full advantage of the Internet. Consumers are feeling the waste and inefficiency of “social silo’s”. Every site they land on wants their profile, their opinion and their friends. Every brand, network and community wants to contain us, trap us and control us.  Everyone wants our content so they can use it within their silo of activity. Activity within one silo to another represents wasted productivity. Wasteful activity steals value from consumers. Stealing value because of silo mentality is an anti-social mentality.

Are The Silos Coming Down?

In the old world contained communications controlled by the few was the means for shaping a story and influencing an audience. Whether the message is aimed at the world, an institution, an organization or a local community media silos shaped not only the message but the meaning.

While social technology may be viewed as a solution it is in fact creating problems because of the lack of wisdom.  Omair Haque writes: The scarcest, rarest, and most valuable resource in the world today is wisdom. The countries, companies, and people that possess it will prosper. In many ways, wisdom is the opposite of strategy — and today, it is strategy, bought by the dozen from legions of besuited, back-slapping consultants, that is cheap, abundant, and worth little.

In a connected transparent world it isn’t wise to believe that capturing, controlling and tricking buyers will solve problems or increase transactions. Rather wisdom suggest doing the opposite is the new solution.  However wisdom would also suggest that one should consider the problems created from giving people freedom.  People set free from containers creates change unexpected. Unexpected change requires more wisdom.

It cost capital to maintain silo’s. Today capital is scarce and the more advertisers and marketers reduce their spends the less the silo’s will have to run the game.  The next iteration of the internet will be aimed at setting people free. Wisdom will have to flourish in order to comprehend the value of freedom.

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Making human knowledge and intentions tangible in a market place opens up the possibility of a whole new class of business plans.  We call this Social Power by the Hour.

A Social Trifecta

1. Obviously, Social Media is powerful.

2. Fractional ownership or rental of assets is an emerging trend in our environmentally, geographically, and monetarily constrained economy.

3.Vendor Relationship Management (Doc Searles) promises to change the shape of traditional advertising in the future.

What if we combined all three?

ZipCar is an excellent example of the fractional membership for automobile transportation. There are many advantages but also huge drawbacks. $7.00 per hour is a lot to add to a casual lunch at a sidewalk café or any social experience.   Then there are all the lost options like the one-way-trip, guaranteed availability, all those rules and regulations.  So, it’s pay now or pay later.

Social memberships

What if your friends in the social network also had ZipCar memberships and the scheduling were interchangeable?  Suppose you could find a ZipCar anywhere and park one anywhere?

Now, enter the Vendor of goods and service. What if the Vendor were to subsidize the cost of the ZipCar to bring 4 people into the restaurant, club, or event?  What if amusement parks, zoos and art exhibitions helped pay for full car-loads of friends to drive themselves to events?

The Vetting Mechanism:

What if the real social value of the ZipCar could be compared to car ownership for each intended trip?  How would this influence your decision to drive, plan, or combine events into your user experience?  What if Vendors could influence that cost to drive incentives?

Power By The Hour Game

The Above schematic is What I’ll Call the Social Media Power by the Hour Game. Everyone is part of the same social network and can talk to each other.  Each Box represents a player that can influence the cost of the power by the hour. The True Value Calculator keeps score by comparing each transaction value to the equivalent car-ownership or public transportation value.

Set your filters and wait for the proposition…

Instead of scheduling, everyone (including passengers, vendors, social network) start by setting a bunch of filters that represent their approximate intentions.  The system compares the intentions with ZipCar locations and compares it to the True Value Calculator.  When a suitable transaction is in play, all the players are notified.

Once the game starts and enough people play, statistically, there should be ZipCars distributed proportionally around the city and all vendors will be managing their marketing campaign with 100% ROI on their impressions.  The system will become a self optimizing money game.

A fully convertible currency

At first, this may seem like an application to sell ZipCar memberships, but actually, it is selling odds and entrepreneurs are placing bets.  The ZipCar is simply a mechanical device that converts social currency into money.

A few Scenarios:

Scenario 1: When a vendor notices a group of friends going to the mall, they can pay for part of the ZipCar with a lunch coupon.

Scenario 2: Amusement park or event promoter can see when a family has no plans and can offer a free ZipCar to them

Scenario 3: The bigger your social network, the cheaper it becomes for you to drive a car

Scenario 4: Vendors can bid for the ZipCar audience with Packages of discounts, coupons and also earn impressions and trust.

Scenario 5: Friends can see what other friends are doing and can jump in the same ZipCar

Scenario 6: ZipCars can be parked densely at events since you will not necessarily leave in the same car that you came in.

Scenario 7: As soon as you park, the zip car becomes available for someone else.  As soon as you need one, there is a high probability one is parked close by.

Scenario 6: ZipCar options can be traded like currency to buy things on, say, Craigslist

And many many many more……..

End result: The bigger your social network, the cheaper your Power By the Hour.  The bigger the social network, the more effective WOM marketing becomes.  The bigger the social network, the more options are available to users.   The greater the social network, the more SOCIAL VALUE a ZipCar membership will have in comparison to independent car ownership. The bigger the social network, the more social currency can trade hands as the Dollar fails.

Many tweets pushed out by Twits are nothing but BS. Most ads on all places social are BS. The use of all things social by main stream media, with exception of a few, is wasteful BS.

You have to wonder why advertisers spend millions of dollars on Facebook only to get a click-through rate of less than 3%.  With all the data and market sentiment about use of advertising tactics within social you have to wonder why advertising executives continue to follow old models.

When I was heavily involved in management consulting we used to use a BS flag in group meetings with executives. The objective was that when people were tossing around opinions on issues without any data to support the opinion or any sound logic anyone could throw out the BS flag. The process helped break the ice and make a point.

Opinions are dangerous without data to ground them in logic. Logic  based on data and use of data to make sound assumptions is fundamental to good business decisions. Given the state of social media maybe users ought to have a virtual BS flag to throw out when we see social tactics and conversations laced with tricks to capture users data or attention for a irrelevant transaction.

An Alternative to Advertising?

Doc Searls writes: Think of advertising as oil and Google as one big emirate. What happens when the oil runs out?

Maybe it already is. Citing a “Natural Born Clickers” study by ComScore and Starcoma, Ad Age last year reported that “the number of people online who click display ads has dropped 50% in less than two years, and only 8% of Internet users account for 85% of all clicks…What’s more, the 8% of Internet users that compose a majority of clicks is also down by half from the last study, which found 16% are responsible for 80% of clicks. The 2008 study found half of all clicks come from lower-income young adults.”

The free rides won’t go on forever. There are better ways than advertising for demand and supply to find each other (including search, which is free), and more will be found. Google will be in the middle of that discovery process, no doubt. But it’s an open question whether Google will make the same kind of money in a post-advertising marketplace. I’m betting they won’t.

Alternatives Out of the Box of Advertising

Advertising and marketing models came out of the era of mass production. Society has changed and buyer behavior has shifted away from the old advertising and marketing methods. To ignore the data and the relevant shifts is to walk in the darkness with landmines all around you. Kaboom!

The marketplace of suppliers and buyers is wide open for innovation. Pepsi Refresh is a progressive approach to marketing and advertising by enabling buyers to submit ideas to help their communities. While Pepsi Refresh doesn’t represent a new advertising model it does represent a change. The big change, as proposed by Doc, is to leverage all the technological intelligence and innovation aimed at simply matching buyers intentions with supplier proposals. Simple, clean and efficient. The inefficiency lies within how technology suppliers have and continue to build the internet with silos rather than open collaboration tools for the marketplace to operate seamlessly for the benefit of buyers.

Maybe Doc’s vision is too simple yet difficult for a marketplace built by silo mentality. The same mentality was revolutionized  when suppliers couldn’t compete against competitors with better models  in the 80’s. Enter lean manufacturing models aimed at reducing waste and rework.

Just maybe the new model for technology providers currently supported by advertisers will be forced to change with less and less buyers opting in for BS ads that don’t match their intentions. As Doc eludes to…..if the advertising money continues to dry up just maybe the technology will  change and everyone will gain new efficiencies at less cost to both suppliers and buyers. A reality than may be fueled by the decline in advertising effectiveness.  What would happen to Google, Facebook, Twitter and all this social stuff?  Kaboom again.

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Lets admit it. Everyone is in pursuit of fame. Whether it is being adored by your family, friends, associates or main stream media, fame makes us feel good. Some know how to create fame and some simply don’t.

As more and more people engage with social media feedback from friends, retweets of blog post, comments, connections and traffic illustrate a degree of fame. Whether we admit or not all these things fuel our own perception of “being famous”. It is simply the dynamics of predictable human behavior.

We read how others have leveraged social media to gain attention, attraction and an audience. We hear about success stories from people previously unknown but have become known because of what they did with social media. The lessons learned is that fundamentally the more people whom you attract, the larger the audience of readers and viewers then the higher the likelihood that your fame will grow. That is if you are giving something of value to your audience.

What Does An Audience Value?

There are all kinds of different audiences seeking information, knowledge, relations and opportunities. However ever audience has a common thread of connectivity which is relational. Relational in the sense that someone has something of interest to somebody looking for something. Audiences look for all kinds of things and traditionally fame was achieved by those that attracted the largest audiences to their personality, content, product, service or message. Said attractions received attention from main stream media which just fueled the fame with exposure to larger audiences.

This process is changing given the power of social technology.  Technology has enabled individuals and organizations to create their own audiences using content in context the an audiences interest.  The small are learning to create their own fame while the BIG are trying to hang on to fame. Fame creates a draw but the qualities of fame are shifting.

The word fame implies the state or quality of being widely honored and acclaimed as well as favorable public reputation. Historically fame was achieved by movie stars, music artist, politicians, CEO’s of major corporations and on-profit causes and initiatives. The fame achieved by these individuals was propagated by the media which not only created their fame but enhanced their stature to the masses of consumers who idolized the accomplishments, the adoration and money that seemed to follow fame. Today things have changed and fame is no longer limited to the few rather the many. Fame is now gained from originality.  Fame comes from character and affinity to an audience of people who are drawn by the characteristics of a person or crowd.

Audiences are people and the shift in media sentiments is tapping into the basic human fabric, trust. Trust is shifting because influence is shifting. The old days of tricking people with messages, spin and trapping them into a transaction is dieing a slow death. Old media tricks and methods are being rejected by the masses.  The biggest change which impacts the traditional means of achieving fame is that of public trust and confidence. Trust and confidence has traditionally been created by mass media which historically has been contained by the few.

Today “new media” is now engaging and enabling the many to create and influence market sentiment about anything, everyone and everything. This “new media, or social media”, has empowered the many to create their own stories, publish their own opinions and create their own on-line videos. Fame is no longer limited to the few but open to the masses to achieve.

Fame is now achieved by what you do and the value it creates for others. It is no longer limited by your economic status or coverage by main street media. If he word fame implies the state or quality of being widely honored and acclaimed as well as favorable public reputation then what is happening on-line is a road to fame for many rather than the few. This new form of fame doesn’t require millions of followers rather just a small crowd. The small crowd now has reach and  is becoming the major influence over market sentiment about everything. The few are in fact becoming the many and fame follows them at the click of a mouse.

Got fame? Use it wisely.

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People and businesses wonder how productive all things social are or could be.  Chasing results everyone is looking for measures of productivity that translate to income.  The rate of change in social represents increased rates of interest. Interest on money is charged for use. Interest on social is relevant to the cost of productivity.

If social were money one must wonder at what rate of interest would use of social cost us. Think about it. using social stuff takes time and effort which cost money. The way to get a return on social is find ways to improve productivity with it. The irony is that using social for advertising and marketing doesn’t create interest thus using it this way actually reduces productivity.  Thus using social for something that doesn’t improve productivity, derive interest or value is like borrowing money and not using it wisely. Doing so only creates debt and debt piles up because the interest on debt robs productivity. Make sense?

The Risk of Social is a Reduction in Productivity

Dan Robles writes: Money represents human productivity, but the interest on money represents risk. This means that the lender collects interest because that represents the risk that they assume in departing from their money. Meanwhile productivity fluctuates naturally and can be affected by a many external forces.

The problem is that risk can never be negative, therefore interest rates can never be negative  - that is called “breaking he buck”.  Risk is a measure of volatility, or, “deviations from what is considered normal”.  While there is certainly good deviations and bad deviations, there can never be a “negative” deviation from normal – it is a mathematical impossibility, a glitch.

The result is that productivity must always be driven up and up and up – sometimes in unnatural ways, such as forcing consumption.  Constant production is unacceptable – it must always increase.  Vacations, free time, family time, and leisure are not acceptable.  What if we had a currency that could accommodate a negative interest rate?

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