As we continually examine the evolving factors influencing the value appreciation of social networking we discover an ongoing interaction of critical issues that effect quality and subsequent opportunities for market maturity. One critical factor is that of digital security of user identities, activities and individual digital footprints.
End-Point Security is an evolution aimed at best practices to help solve the Information Security crisis that is upon us, not a revolution. Yet, many believe they are protected without it. Even with all the reactionary software (Personal firewall, Anti-Virus, Anti-Spam, etc), the personal computers are still being exposed to threats from external sources that are often able to circumvent reactionary software defenses.
There is a proliferation of stories reported by the media relative to identity theft, transactional theft of credit information, code hackers accessing corporate servers and stealing proprietary information, false identities on social networks etc. etc. Surely enough information for one to ask “How safe is my identity?”
As millions migrate to the medium of social networks security will become a paramount issue needing solutions before The Relationship Economy can be truly ushered in. Consider just a few of today’s threats of individual security:
- Stolen identities
- Reputational threats
- File sharing between individuals is exposed
- Collaborative communications open to a world of predators
- Sensitive documents, proprietary information and trade secrets
- Transaction fraud, and confidentiality
- Individual transaction history
- Social Networks with open user data
- Personal and professional connections
- Cross pollination of identity information
There are numerous developments underway by solve these problems systemically. One such initiative is aimed at combining unparalleled information protection with the power of biometric user authentication.
Biometric user authentication technology can ensure that only authorized personnel can access an individuals critical IP. Individuals can share information as necessary, confident that it is safe from intruders and eavesdroppers.
As discussed in the previous post, The Rise of the Individual, The Relationship Economy and all the other related factors the more evidence appears and the collective meaning points to significant shifts on the horizon. The developments of new technologies that enable solutions to current constraints and the increase in individual adoption across all market segments are converging rapidly and with significant meaning.
For those watching the convergence of meaning and preparing offerings on the fringes the economic returns will be staggering.
The Rules of The Relationship Economy are not based on existing institutional business models rather the rules are dynamic and changing constantly. Value is being created as pieces of a puzzle with no clear definition of the end result. However, the factors that ultimately influence the end results are evolving with clarity.
What say you?