Just when you thought things were heating up in the social networking yet another move is announced.
By Saul Hansell from the New York Times this morning
Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail systems and personalized home page services (iGoogle and MyYahoo) into social networks.
Web-based e-mail systems already contain much of what Facebook calls the social graph — the connections between people. That’s why the social networks offer to import the e-mail address books of new users to jump-start their list of friends. Yahoo and Google realize that they have this information and can use it to build their own services that connect people to their contacts.
I don’t have a lot of detail from Google, but I’ve heard from several executives that this is their plan. When I talked recently with Joe Kraus, who runs Google’s OpenSocial project, he said: “We believe there are opportunities with iGoogle to make it more social.” And when I pressed him about the relationship between the social aspects of iGoogle and Gmail versus Orkut or some other social network, he said, “It is much easier to extend an existing habit than to create a brand.” read the rest of the story here
Like a California wildfire the market is erupting daily with developments from players trying to leap frog others, primarily Facebook. For the entire user it is more than difficult to keep up and it doesn’t appear that there will be any slow period of developments in the very near futre.
2008 will likely open with more explosive developments. Your world is changing. Your reach just got richer. Your business opportunities just accelerated. What should you now do? How can you capture all this potential while not loosing focus of existing priorities? How will you stay ahead of your competition?
Tough questions but the answers are within the very questions one ask.
What say you?