What is The Relationship Economy?

by Jay Deragon on 01/24/2008

What is The Relationship Economy?Last year four individuals met on the social web. They started off as connections within Linkedin attracted by the content of their profiles and the quality of dialog expressed in numerous forums on Yahoo.

These parties then formed a virtual company, Link to Your World, LLC with the aim of sharing their collective knowledge and experience with others. Then the parties agreed to write a book that identified the factors each had discovered as a result of participating, conversing and studying the impacts of the social web.

Soon the original four expanded to dozens who identified with what the others were conversing about. Some of the new connections agreed to contribute to the work of producing a book aimed at providing individuals and businesses a comprehensive understanding of the dynamic factors that drive the social web.

The collective knowledge grew as all the parties exchanged ideas, thoughts and practical examples of just how powerful the social web has become. Remember none of these parties had yet met physically rather it was through the ongoing conversations that the parties became united in mind and heart.

Within a five month period the collective parties had researched, written and produced a book that is being released today. The book titled, “The Emergence of The Relationship Economy“, was reviewed by Doc Searls, co-author of the Cluetrain Manifesto, who was kind enough to write the forward to the book.

Part of his comments include “I never got around to writing that book, although I’ve focused intensively on market relationships ever since meeting Sayo. That focus is what led me to meeting and getting to know Scott Allen, Jay Deragon and Carter Smith. And now it pleases me to say that these three men together with Margaret Orem have written the book Sayo assigned me to write. They have explored and unpacked what’s most important and least understood about markets, and have outlined in fine detail the economy that will grow out of relationships in what Cluetrain called the “networked” marketplace.”

The Emergence of The Relationship Economy is having an especially profound effect on businesses and individuals. While individual factors are self-evident, the collective factors are the basis for individual conclusions for strategic opportunities that can be gained from the new economy.

The book provides the knowledge, tools, and suggested skills necessary for improved comprehension of the strategic issues required to succeed in The Relationship Economy. It covers an emerging opportunity for the global community of users/consumers /citizens, consumer brands,media, corporations, non-governmental organizations, and governments to play a critical role in forging this new carbon-neutral economy: The Relationship Economy.

This book details an emergence of a new economy driven by factors that are affecting massive changes to the way people work, play, and live.

This book is a foundational resource for individuals and entities to use as each begins to plan for participation in the accelerated changes brought on my technological advances of the World Wide Web, now known as the social web. The goal of the book is to enable all parties to gain perspective, knowledge, and insight as to the dynamics of technology, the impact of changes brought on by the social Web, and what factors should be considered for the purposes of planning for success or survival.


To get an early copy go here..

We hope the book brings you many returns.

It has been and continues to be a very powerful virtual experience. What say you?

{ 1 comment }

Michael Pokocky January 24, 2008 at 7:54 am

How can one know better or appreciation or understanding or knowledge unless someone goes to the Edge to see and is able to come back and tell all with {Great Clarity} what one has seen. This is {Sharing} at its most noble moment.

Congratulations Jay, Margaret, Scott, and Carter.

Kindest Regards,

Michael Pokocky

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