{ 1 comment }

Carson Coots February 17, 2008 at 11:24 pm

Great article, one again. It made me think of something… IF an ad agency/marketing firm uses social media transparently, it’s clients can efficiently and easily research/communicate with one another and research the agency in-depth. This can work for or against a high-profile agency/media channel if they work a group of competing clients in the same industry (like a specialty ad firm that targets a specific industry or a trade magazine). The dinosaurs who dominate the niche markets might be scared to go transparent over night. No wonder I don’t see them around the social web.

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