With some 28 billion videos streamed online in 2007–up 50% from 2006–it’s not surprising that new businesses are sprouting up around this digital explosion. Each day on YouTube, more than 50 million video views are delivered and 45,000 new clips are uploaded.
Google and Yahoo have video search sites and large caches of moving content. Apple’s iTunes Music Store sold 12 million video clips for $1.99 each over the span of just a few months.
Springwise reports,”Thanks to YouTube, web surfers throughout the world have grown comfortable posting and watching online videos. So it’s no surprise to see innovative ideas popping up with videos focused on specialized topics.”
“Last June RealPeopleRealStuff, a video classified ad site launched that challenged users to create and star in their own commercials. RealPeopleRealStuff wisely sought out partnerships with newspapers to increase visitor traffic in a channel that—eBay notwithstanding—is still highly localized”
“Now, just over half a year later, RealPeopleRealStuff’s founders have launched a sister site named VideoJobShop.com, a kind of Monster,YouTube,Craigslist, Facebook mix. For rates ranging from free to USD $25 or more, VideoJobShop.com lets employers post videos describing the work and benefits they offer. To help them, the site contains a lengthy library of pre-recorded videos describing common occupations. Job hunters, meanwhile, can upload their video resumes in the hopes of catching an employer’s eye. A widget lets them link their online resumes to their Facebook profiles.”
“As video resumes become more common, job seekers will need videographers and coaches to help them create professional, convincing and confident video portraits. And the same goes for employers seeking to hire.”
What Will Be Next For Video?
Profiles on social networks all contain pretty much the same information about people, name, experience, location, bio etc. The social web has become the largest database of resumes with pictures, connected friends and depending on the network a host of other applications, i.e. Facebook.
The data contained in a profile provides the very basic information necessary for people to determine if there is synergy for a possible relationship for multiple reasons. However what appears to be missing is a personal touch to better identify people on a personal and human level.
What if we could experience a person introducing themselves and hear them express who they are and what they are about? Would that further the “personalization” of the social web?
A Shift to More Personalization
Recently we were introduced to a unique video application that enables people to personalize who they are and what they are about throughout the social web. The application enables people to instantly create video’s that are superimposed over their profiles, blogs or web sites and deliver short or long messages then fad away.
The application enables users to create different messages for different days, different platforms or different blogs. Everything is customizable including the video wrapper look and feel as well as feeds in and around the wrapper. A unique approach that helps “personalizes” the social web.
- An inventory of different wrappers and the ability to change up the wrapper and the video message as often as you’d like.
- When people land on your profile your there to personally announce yourself and new things your involved with or looking for.
- Delivering “news” about yourself or your company wrapped in a screen that looks like Fox News or CNN
- Having a screen wrap with your company logo and image and talking about what your company provides or the special news about your company.
- Selling your profile intro within the virtual space to a sponsor or advertiser.
- Being able to broadcast anything, everything and doing so everywhere, blogs, profiles etc. with different messages and different wrappers and you have totally control over the content, length, style, message and frequency.
Imagine telling the world about you and giving them the next dimension of interaction and human touch…….You won’t have to imagine much longer. Soon we’ll be demonstrating this new technology and the company behind it. Stay tuned………the social web is about to get personal.
What say you?