Are Networks Trojan Horses?

by Jay Deragon on 03/13/2008

Are Networks Trojan Horses?Linkedin, as well as other networking platforms, has been used as a primary tool for recruiters. Much of the early growth of social networks was fueled by the employment recruiter industry.

A recent press release reads “LinkedIn Corporation, the world’s largest professional network with more than 20 million users, today announced a new Corporate Solutions product, LinkedIn Recruiter. LinkedIn Recruiter offers premium features and services designed to work intuitively to fit individual corporate staffing departments’ needs.

LinkedIn Recruiter allows users to group candidates in folders and tags them with comments. By increasing collaboration, LinkedIn Recruiter helps teams know immediately whether someone on the team has reached out to a potential candidate. In addition to the new collaboration features, LinkedIn Recruiter introduces powerful new search capabilities, giving staffing department’s unique reach into LinkedIn’s network of over 20 million professionals. Now users can search by title, company or keywords to find more contacts that best fit their search criteria. Corporate staffing departments with LinkedIn Recruiter can view up to 1,000 search results instead of the 500 available in other accounts.

“Over 500 companies already depend on LinkedIn’s Corporate Solutions to find the best candidates for their hard to fill and senior-level positions,” says George Seiters, LinkedIn’s Senior Director of Corporate Solutions Product Marketing. “By making it easier for teams to collaborate, LinkedIn Recruiter streamlines the entire talent acquisition process so teams can spend more time getting candidates through the interview process rather than sifting through piles of resumes.”

Have the Platform Operators Become the Trojan Horse?

In economics, disintermediation is the removal of intermediaries in a supply chain: “cutting out the middleman“.

Equipped with social aggregation platforms and advanced technology intermediaries can disrupt traditional intermediaries. We are now entering a new “marketplace” with greater influence over intermediation.

Enter Re-intermediation

Re-intermediation can be defined as the reintroduction of an intermediary between end users (consumers) and a producer. This term applies especially to instances in which dis-intermediation has occurred first. Both re-intermediation and dis-intermediation are results of the dynamic nature of the Internet. The internet advancements and increase in adoption has created a set of moving dynamics that disrupt traditional distribution channels at the click of a mouse.

Vincent Wright, a recruiter, for years has moderated numerous Linked centric forums on Yahoo with the most popular one being “My Linkedin Power Forum “with over 9,000 members. Vincent has been one of Linkedin’s primary evangelists and has been a significant PR arm of Linkedin, always looking for the good while many have criticized some past changes by Linkedin.

Subsequent to the Linkedin press release Vincent writes “Oh well, now that Linkedin is nicely positioned in front of large corporate clients, from whom they can make lots more money than they can with 3rd Party Recruiters, the greatest question is this: What to do with those 3-400, 000 hard-working, vocal, creative, 3rd Party Recruiters whom Linkedin no longer values or needs? Is there any value to Linkedin for 3rd Party Recruiters?”

“Man! Just IMAGINE what all those Recruiters could build if they resolved to build something of their own? Something which could help 3rd Party Recruiters provide *human* value to the process of recruiting human being. Where’s a little bit of VC cash when you need it for a powerful, powerful, powerful opportunity such as this??? 🙂

Given this example could network operators actual be the Trojan horse collecting contacts, information and market activity only to create disintermediation and become the re-intermediaries?

If you are currently making a living as an intermediary should you be concerned?  What say you?

{ 1 comment }

carterfsmith March 13, 2008 at 9:36 am

This looks like the perfect opportunity for all the un-affiliated recruiters to start their own co-op network on another platform — I just hope they let us know when it’s done 🙂 Bye Bye LinkedIn, you sold out to the Corporate hype and stabbed the masses in the back . . .

Comments on this entry are closed.

{ 2 trackbacks }

Previous post:

Next post: