Mari Smith March 26, 2008 at 10:14 pm

Interesting point, Jay. I’m the queen bee of social networking in our family of two! 🙂 Hubby is a firm non-believer. I can’t get him to create a Facebook profile. LOL.

Though gender does influence some of our choices, I believe personality style and motivational sensitivities are more informative for predicting behaviors. e.g some of us have a higher preference for social contact, curiosity, expression, belonging etc. than others.

I do think listening is critical for marketers/businesses in the Web 2.0 world. And, I’ve also heard, regards socnets, when the marketers move in the members move out. So, it really is a whole new approach… as the video you have here outlines so well!

Stephen Collins March 26, 2008 at 7:31 pm

Your experience with your wife here sounds very much like mine with my wife, Alli. She is an insightful, relationship-focused person who relies on her ability to do so in order to do her job as an HR manager with a large Federal government department here in Australia.
We have long and sometimes heated conversations as we approach what are often the same issues from two different directions. I am always heavily influenced by her practical, human-centric view of relationships and conversations, she takes away from me some of the more technical and implementation-focused ideas.
It’s a fruitful and valuable exchange every time.

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