How Creative Can You Think?

by Jay Deragon on 04/17/2008

How Creative Can You Think?Innovation lessons from Pixar:

An interview with Oscar-winning director Brad Bird from The McKinsey Quarterly

The Quarterly asked: Engagement, morale—what else is critical for stimulating innovative thinking?

Brad Bird: “The first step in achieving the impossible is believing that the impossible can be achieved. There was a point during the making of The Incredibles where we had a company meeting. We have them about twice a year, and anybody can bring up concerns. Somebody raised their hand and said, “Is The Incredibles too ambitious?”

Ed Catmull said, “I don’t know” and looked over at me. I just said, “No! If there’s one studio that needs to be doing stuff that is ‘too ambitious,’ it’s this one. You guys have had nothing but success. What do you do with it? You don’t play it safe—you do something that scares you, that’s at the edge of your capabilities, where you might fail. That’s what gets you up in the morning.”

What About Making Money?

Brad Bird: “Speaking personally, I want my films to make money, but money is just fuel for the rocket. What I really want to do is to go somewhere. I don’t want to just collect more fuel”

Where do we want the social web to go? Currently it is our playground on the edge of our collective capabilities. Dare to fail? Think big and beyond today’s experiences. Don’t get caught in the twit of the moment, if you know what I mean.

Uniting Relations and aiming over the edge is where our fuel will takes us.

What Say You?

Get this as a PDF Here 

{ 2 comments }

Michael Pokocky April 18, 2008 at 12:17 pm

+Get your free eBook of The Emergence of the Relationship Economy now @ http://www.linktounitedrelations.org/

+Why? Because it is free.

++What do I have to do to get it? Put your name to the United Relations Movement http://www.linktounitedrelations.org/ and then you will be given the link to download the book free.

++To get an idea of what we are going to do for at United Relations Movement for {Social Networking} see MoveOn.org the web’s most successful political non-profit { Movement }. Link | http://moveon.org

+++ If you can get to 30 pages and decide you want your {own copy to carry around with you} then buy the book @ Amazon @ http://tinyurl.com/6nrqwe

++++ When you buy the book order extra copies for your friends and everyone you know who will thank you even if its the free eBook.

+++++ Help us get to # 1 on Amazon by buying the “souvenir” edition hard copy @ http://tinyurl.com/6nrqwe
and lets make history as the {fastest rise of a book on Amazon.} {Everybody wants to be part of something big.}

++++++ This will help us get on the {New York Times Bestseller List} as well and the story is out. This is your {first act} as a member of the United Relations Movement and you can be part of {making history}. All of you who buy the book will have their names listed if you want. Imagine what 1 million names will look like on a page. Its this {impression} that will {create the story of how we all came together to make this happen}.

Bonus+ Don’t believe this can happen? It has with the Millionaire Mind and they did it just the way we are. But we are going two steps further: {we are giving it away free first.} {And we are creating a 1mm person movement that creates strategies for proactive change in The New Relationship Economy}.
_{Is that not what we want so we can all be successful no matter what we can dream?_}

bonus++
{My Endorsement of The Emergence of the Relationship Economy} It’s in the book so that is {why} you should be listening to me:

“Congratulations Jay, Scott, Margaret, and Carter for producing an exceptional magnum opus!!!

I am very proud of all of you and know that counter to the chaos in the social networking sphere you have at the least made a noble attempt to make some sense of it all.
Of course there is a Relationship Economy and its here now. What your book will do is set the framework to begin to grasp the fundamentals from the chaos and provide a certain clarity where none existed before.

I highly recommend purchasing this book because of the balance and peace of mind that comes with choices. The book provides the choices and allows the reader to think for themselves.”

Kind Regards,
Michael Pokocky {Futurist, Philosopher, Noted Author and Artist.} this is what they called me. { I am humbled}.

challenge+ I challenge the other endorsers of the book to post here and to send out to their networks what I have written here.

challenge ++ Lets make it #1 on Amazon by buying a copy of the book @ http://tinyurl.com/6nrqwe or download your free copy and join the United Relations Movement when you get your Free eBook @ http://www.linktounitedrelations.org/

Disclaimer+ I was not asked to do this. I did this of my own free will. I want to be part of something big and I {give to give}.

Michael Pokocky April 17, 2008 at 1:24 pm

I can be creative at will.
###This site looks better and is easier to get through.{Great and Fantastic how creative}
###Love the idea of the pdf link.{ Great use of technology }
###Love the humour. {People like to laugh}
###Hey a free book { now this is getting interesting}
###Hey we have a movement with a whole bunch of Initiatives we can select to fund and get involved with and now where our money is going to make a difference}
###Interviews{great} but why not do them yourself{ makes it much more leading edge and this site the go to site for these exclusive interviews and you get to ask questions on how the success of others would apply to The Relationship Economy} and hey if you get some ###Celebritiy Names here giving their take on The United Movement Initiatives you just might have one who will endorse what you are doing, after all it is a good cause and it is the right time to take back the net from big to the user who will ultimately benefit.
###The celebrities like to have their name associated with projects that help the little guy.}
###Hey that’s me….I can’t wait…..what about anybody else?
###Do you see what is going on here? Its fucking fantastic finally someone is putting in long hours and making a difference and putting their credibility on the line.
###Why not speak up and put yours on the line too because if you don’t your time invested to date will go up in a puff of smoke and meanwhile some big firm out there is collating all this data to launch an initiative themselves.
###its results that count so download the free book to know what the hell is going on and then after 30 pages of reading — maximum — {no human is going to read a whole book online — if you like and are learning and having fun BUY YOURSELF 10 COPIES OF THE BOOK AND GIVE THEM TO YOUR MASTERMIND GROUP SO THAT YOU ARE ALL ON THE SAME PAGE.
###JUST MYTHOUGHTS, BUT WHO AM I? JUST ME. HAHAH
BONUS+ IF YOU BUY THE BOOK YOU WILL BE PART OF SOMETHING BIG — EVERYBODY LIKES TO BE PART OF SOMETHING BIG BECAUSE ITS HUMAN NATURE.
BONUS++ HELP PUSH THE BOOK THROUGH BUYING IT AND RECOMMENDING IT ON YOUR BLOGS AND SITES AND EVEN IN YOUR PROFILE AND STATE YOUR A NETWORKING GENIUS. THIS WILL MAKE OTHERS FOLLOW YOU SO YOU CAN LEVERAGE OFF ALL THIS DAMN HARD WON WORK AND BE PART OF THE GROUP THAT PUSHES THIS BOOK TO THE NEW YORK TIMES BESTSELLER LIST AND THE TOP #1 SPOT IN AMAZON IN A MONTH.

Happens all the time so be direct and to the point people so that others think your kidding but you know your not.

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