As a perpetual blogger I always enjoy comments people leave on a post. The other day one of my readers sent me an email and asked “How do you get so many comments to your blog?”.
The question made me ask myself “Do I really get a lot of comments?” So I started looking around for data which would enable me to determine whether my comment ratio was good, bad or indifferent and regardless of what I would find I also wanted to see “What triggers a response to a blog post“. Here is some of what I found.
Darren Rowse of Problogger writes “Human beings are relational. We like to be acknowledged. We like too participate and contribute. We like to feel that what we have to say is valuable.”
“The most common way for interaction on blogs is through comments. An an old study I once read found that 43% of blogs use comments – I suspect the figure would be much higher today with most blogging platforms now integrating them. Only 1 out of every 100 readers of this post are likely to interact with it by leaving a comment. Jakob Nielsen’s latest study finds that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. So 1% of your blog’s users are actively engaging with your blog and the rest are at best occasional contributors.”
“The study isn’t just on blogging so the actual numbers could be more or less than these and would no doubt vary from site to site anyway – but the principle is true. The vast majority of readers leave a blog without leaving a comment or contributing to it in any way (and some bloggers like it like this and switch comments off – read more on whether to have comments on or off here and the up and downsides of comments on blogs here). There are some ways to encourage more interactivity on your blog and he list 10 Ways to Increase Comment Numbers on Your Blog ”
- Invite Comments (I just always end a post with “What Say You?”)
- Ask Questions (I do this a lot)
- Be Open Ended (I try)
- Interact with comments left (I usually Do)
- Set Boundaries (I don’t moderate comments)
- Be humble (Isn’t this a telescope?)
- Be gracious (I stumble all over the place)
- Be controversial (This is simply our nature)
- Reward’ Comments (How?)
- Make it Easy to Comment (How much easy could it be?)
So How Does Our Blog Stack Up?
When we write a post I try to provoke thought from readers relative to the emerging virtual space and the implications of future developments. We also examine new technology, new entrants and overall trends and market movements across numerous spectrums. Stealing a cliché from Fox News, “We write, you decide”. Our blog, The Relationship Economy, receives a fair amount of traffic with monthly page views since Jan over 500,000 from about 68,000 visitors and roughly 130,000 visits and these stats continue to grow every month. To our surprise and delight the comments to post ratio is 138%.
Now based on the data we found on this subject matter we should be thrilled however the comments on our blog only come from roughly 10% of the viewers. So then I asked myself, do you comment on other blogs? and my answer was “sometimes”. Then I thought what is it that makes me want to comment on a blog post and my conclusion was five reason which are:
- Insightful commentary on a relevant topic that interest me
- Visionary perspectives that attracted my own views of the future
- Content that was thought provoking drew me in
- People asking for comments or request for direction on topics I study or they’ve quoted my post in theirs
- Research and Analysis with controversial viewpoints of meaning and information that taught me something
People respond to post for different reasons but the data suggest that the majority do not provide comments. So back to one of our viewers questions: “How do you get so many comments to your blog?”. Our answer would simply be:
- We attract like minded people whose triggers are the same as ours
- Relatively speaking we really don’t have a high response rate
- Our post directly and indirectly solicit readers opinions on the topic discussed
- We take controversial positions
- We have no idea
Do you leave comments on post? If so why?
What say you?