The Television has been a widely used telecommunication medium for broadcasting. The word television is derived from mixed Latin and Greek roots, meaning “far sight”: Greek tele (????), far, and Latin vision, sight (from video, vis- to see, or to view in the first person).
Commercially available since the late 1930s, the television set has become a common household communications device in homes and institutions, particularly as a source of entertainment and news. From the 1930’s through the 1990’s Television was the primary source for people to receive broadcast. Then a shift began to take place.
Where have all the viewers gone?
By Ellen Gray writes in Philadelphia Daily News: “I wouldn’t want to be a TV executive this week, as broadcasters meet with advertisers in New York to talk about the fall season, make the case that network television’s still the place to put their ads and try to explain, yet again, where all those missing viewers have gone.”
Primetime TV viewing on the Web has gained considerably in the past year, according to a Solutions Research Group.. The survey said 80 million Americans watched a TV show online last year. This number accounts for 43% of the online population, up from 25% who said they watched a TV show on the Web last year. Additionally, 20% of respondents said they watch TV on the Web on a weekly basis.
Are We Witnessing an Era of The Virtual Broadcast Network?
Enabled by advancing social technologies people of all ages are discovering “broadcasting” as the new medium of self expression in a virtual world of consumers following other consumers. YouTube was the beginning of user generated broadcasting. Integrated into social networks video is quickly becoming the new median of self expression and most analyst agreed that it is the next wave of social computing. Convergence of new technologies is making user generated broadcast easy, viral, line and on demand and most of all “free“.
Enter The Virtual Broadcasting Network
Armed with advancing technologies individuals and businesses alike can now produce their own broadcasting network with multiple channels that can be distributed virtually and not tethered to any particular web site or browser. writes in ReadWriteWeb:: Next Gen Apps Won’t Be Pushed Around By the Browser, From taking control of the browser to connecting to the web outside of it, there are a number of new strategies being implemented by startups these days.
We recently expeirnced a new application called GoYoDeo produced by The Floating Web Company. GoYoDeo enables users to generate broadcast on the fly, organize them in channels and distribute them through any social network or embed them into blogs or web pages. GoYoDeo has plans to launch additional features including the integration of blogs, social connections, mirco-blogging, rss feeds, search and a host of other features all into one application that floats throughout the web.
People are experimenting with the application and have found it user friendly and lots of fun. We’ve just begun using it to greet everyone we connect with (experience it here) and are making plans to launch “Socialutions: News & Commentary Broadcast Show” shortly. The market movements, user data and overall appetite for user generated news and entertainment via broadcasting points clearly to the emergence of a Virtual Broadcast Network or VBN.
What say you?