As we watch developments across the web we try and look ahead as to where and when the functions and features will converge. Features such as video, micro blogging, networking, blogging, feeds, search etc. etc.
Functions like user centric controls for all their web activities and interfaces. Last but not least, how users and brands can monetize all these activities with user centric controls and ease of use.
Mary Meeker of Morgan Stanley says ” Moving on to video and then wrapping it up with monetized. This is the data of Cash Logic that I shared a little bit earlier. Peer-to-Peer file sharing traffic was 66 percent of Internet traffic in 2004. Video was the major portion of that at about 60 percent. The momentums for online video has continued to build these two next slides are eye sore with intent. In October of 2005 when the crew at Disney associated with Apple for the download of Lost and Desperate Housewives that was a bit of an eureka’ moment for the online video industry as the other major players realizing they needed to figure out an Internet strategy. This is the 27 events that have happened last year kind of culminating with Google’s acquisition of YouTube.”
“Online video has been out there, it has been largely available on peer-to-peer sites and increasingly it’s becoming tagged, findable and easy to search. If we look at usage of video specifically, we believe that, this is again comScore data, that minutes’ growth on the Internet it continues to outpace page view growth. We think a lot of that has to do with usage of video.”
“Last point almost, 10 years ago if we had asked everyone in this room, a lot of very smart people, who would be the top 15 Internet retailers in 2005 we wouldn’t have this list. We might have voted Amazon at the top of the list. We wouldn’t have had Newegg at number 10. We wouldn’t have had a group of offline retailers dominating the other 13 spots. Our question for the media companies is “Why shouldn’t the media companies be in the same spot for the mother load of video if they have the opportunity of monetize it?”
”Google and Yahoo account for about 60 percent of US online advertising revenue, per IB data. In turn, they share 30 percent of that with their partners and affiliates. That’s a lot money shared with a lot of other players. Eric talked about yesterday on his Google presentation we think the opportunity is there is on the video side.”
How About an All In One Application that Floats?
GoYodeo lauched a “floating web” application today. The application enables users to create and distribute video by channel, micro-blog, rate, network and search all within one application. The application floats in that it goes with you wherever you go on the web. The application is viral in that your friends can follow your broadcast and other web activity right on your app or interface you into their own app.
Now given the users pain points relative to todays web it would seem that GoYodeo is attempting to resolve those pains plus add functions and features that users want. Just maybe GoYodeo has moved the game to the next level.
What say you?