Mediapost Research Brief reports: According to data from the comScore Video Metrix service, U.S. Internet users viewed 11.5 billion online videos during March, 2008, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.
In March, Google Sites ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos, followed by Yahoo! Sites and Viacom Digital.
Other notable findings from the March survey include:
- 73.7 percent of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.
For more information about the survey and comScore Video Metrix, please the link.
What Draws People to Video?
While on line social computing has grown significantly the initial means has been focused around textual communications, blogs, chat, forums profiles etc. Human interaction has multiple elements that enrich the communications process. Read and writing is one aspect of social interaction while watching, listening and interacting takes the social dynamic to the next level. Virtual becomes reality when people can experience the emotions, attitudes and emphsis on words and view a person “in motion” so to speak.
Social broadcasting, whether it be branded programs or self produced programming, will likely continue to grow at accelerated rates with the advancement of user friendly video broadcast social applications. One such application we’ve examined and are using is called GoYoDeo. The application currently enables users to produce video content and virtually distribute it through social networks or directly to their “friends list” without being tehtered to any particular web site. The application also promises to integrate social contacts, blogs, mirco-blogging, search, ratings and the host of social applications into an all in one interace.
We’re practicing the use of this application to produce our own virtual broadcast network centric to Socialutions and will be including guest on the show, news and commentary. We’ve witnessed video blogging, the popularity of YouTube and other video aggregation sites but the next shift for virtual social broadcasting could likely produce yet another surge in user generated broadcast about anything, everything and everybody. The disruptive nature of such likely trends goes against the traditional broadcast medium of teleivsion already experience viewer migration to the net.
Ready to ride this wave?
What say you?