Social networking technologies develop a momentum of their own which takes individuals beyond the point of counter productivity at which they become self-defeating.
While the phenomena of networking technologies appeals to some of our basic human needs it also appeals to human weaknesses and reveals our insatiable appetites for “new”.
The Hidden Game Appeal
Many adults are intrigued by the phenomena of social networking and will spend countless hours engaged in the game. It is a game when you consider what operators know and users do not. Operators understand the appeal of new technology when it is designed around “ basic human needs” for relationships, significance and wanting not to be left out of the “latest and greatest”. Knowing this operators launch new networks aimed at targeted consumer interest, new features to intrigue the masses, new functions that promise new efficiencies and network growth that promotes being able to reach more people.
The masses follow the appeal and the cycle of intrigue is designed to keep the masses engaged. Network operators are motivated to establish technological relationships with their customer with the aim of drawing in the masses so the networks economic value increases. The economic value of the network is aimed at satisfying the shareholder, not the users.
What is unique about technological advancements is that some people become enslaved by the technology while others figure out ways to be enabled. Those that create the technology do so with a purpose. Much of the marketing buzz about technology promotes its benefit but never do we see the scope of our cost for adopting the latest and greatest technological advances.Technology can become a detriment to our time, our relations and our economic standing if you aren’t investing mindfully with a view to a financially viable outcomes.
Technology can also become and enabler of opportunities to leverage the medium for our own individual or business gains. Our gains must be definable and useful to our individual or business purposes. Providing clear definitions and purpose will ignite a new wave of adoption from those on the sidelines wondering what is the purpose.
Our purpose should be grounded in relationships which produce different outcomes. Enrichment comes in many different forms but the basic tenant of enrichment across all forms starts with a relationship. The Relationship Economy is about leveraging technological advances that enable us to enrich our lives economically, relationally and in many other forms. Until we unite as users and collectively create one voice which defines and removes the constraints to our purposes then the “game” will not evolve to enable us to accomplish our purpose.
Revolutionary changes are required to facilitate “networking objectives” with a purpose. Reducing the learning curve will require education and removing the barriers to “trade” will require cooperation. Cooperation must be lead by the users and that is the purpose of Link to United Relations.
Operators aren’t likely to cooperate until the collective customer base creates enough force to facilitate change either from within or outside the current eco-system.
What say you?