How Entrenched is Old Media Thinking?

by Jay Deragon on 06/28/2008

The attitudes of old vs. new media thinking continue to make the news, both in old and new media outlets. The most recent involves NBC and Associated Press.

Wendy Davis of Media Post writes and article titled NBC Reminded That In Web 2.0, News Won’t KeepAn employee of the Internet Broadcasting Services was fired for posting news of Tim Russert’s death to Wikipedia before NBC had officially announced it, today’s New York Times reports.””

“A “junior-level employee” at IBS, which provides online services to local NBC affiliates, updated Russert’s Wikipedia page 40 minutes before NBC made its statement, according to the Times.”

“If anyone should know by now how fast news travels in the Internet era, it’s another media company like NBC. But it seems that NBC, much like The Associated Press and other old-media businesses, hasn’t yet grasped that news is no longer published in a top-down manner.”

“Yet, old media still appears convinced it can control when news is released, or in the case of the AP, how online writers can quote from its articles. Last week, the AP roiled the blogosphere by saying it was going to issue “guidelines” spelling out the proper use of its material by online journalists — never mind that people already have the right to make “fair use” of others’ content.”

“Just as one company doesn’t get to dictate “fair use,” neither can one news organization determine when news will break”

Have They Forgotten Who The Customer Is?

News is a business aimed at serving the market. The market is people. If the people are shifting, and the data speaks loudly that they are, to “social media” vs. “top down media” then maybe the old media outlets should follow the customer rather than expecting the customer to follow them.

Those who have invested heavily in an old system will resist changes brought about from a new system. The more they resist the more they loose for the new system is being built from the very customers the old thought they controlled.

What say you?


forex robot fap turbo October 1, 2009 at 7:35 pm

Im glad to see a well written post on this. thanks

Max Kleiber June 28, 2008 at 10:13 am


This appears to me to be very similar to the upheavals in the music industry, and quite frankly this is not unexpected.

With the ability to publish information of all types very rapidly and very broadly, the internet seriously calls into question the validity of old business models which are based on highly controlled and centralized distribution points.

It boils down to dollars and cents. Why should I buy a newspaper, when I can get the same (or better) information from the internet without having to plow through endless advertising for products I’m not interested in? Why should I buy a music CD when there is only one song on it I like?

Basically, it is becoming more and more a matter of simply “because we’ve always been the ones who have dictated what you want to know or hear” versus an attitude of “you have your opinion but my priorities are different.”

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