Will Broadcast Distribution Change?

by Jay Deragon on 06/05/2008

While the term “broadcasting” means many things most think in terms of blogs, social networks and YouTube. The next leg of the social web will progress to enable individuals, groups and entire communities to establish their own “broadcasting stations” using live and on demand video.
The tools are already in place.

We can now do live video calls, a host of new sites are offering “broadcasting networks. The more advanced broadcasting technologies become the more users will become in using it but even greater is the creativity applied to distributing it.

A Shift in Broadcasting?

Doc Searls writes: : “The TV news system isn’t broken. It’s just one system struggling to thrive in the midst of many new systems that will only get more and more useful — both to TV news operations and to viewers. Those systems include blogging, videoblogging, podcasting, tagging, videoblogging, rivers of news, and many other emerging practices. It’s too easy, however, to get snowed by all the technical possibilities here. Better to look a four larger factors that will put them in context.”

  1. The Live Web. The Static Web of “sites” is still there, but the action is on the Live Web of posts, real time search, and live feeds of searches on topics and stories that are unfolding *now*. …
  2. Supply from the Demand side. Thanks to the Net and inexpensive video recording and production systems (Apple’s leading the way here), countless former consumers are now producers as well. Nothing the Net does is more important than the ability it gives *everybody* to be a producer as well as a consumer. Don’t think of these new producers as competitors. Think of them as potential allies, partners and collaborators in building out the new systems that will replace TV as we know it. By the way, this trend isn’t about “user generated content” — a term that calls to mind packing material. It’s about participation by parties who will sometimes be much closer to news sources than your reporters, and more educated about countless subjects as well.
  3. The Giant Zero. That’s how to understand the Net — as a giant zero between everybody and everything on it. In the long run, the cost will trend toward zero too. The Net will become a utility like roads and water systems and waste treatment. There won’t be much money in deploying it, and its maintenance costs, once installed, will be small.
  4. Relationships. Those are the only advantages stations will have when anybody can serve anything to anybody. Look at the Net and its giant-zero nature as the best relationship-supporting system that the world has ever known. Then look at the opportunities your station has to build relationships today that will survive the transition to a giant-zero environment. …

This part won’t be easy. Relationships with The Many are new to TV. For the better part of a century TV (like its father, radio) was a one-way, top-down, producer-to-consumer, few-to-many system. Now it needs to adapt to a world where anybody can produce, and anybody can consume anything from anybody, whenever they want, anywhere. The way to stay the Big Dog producer in your service area is to lead the way.

A New Distribution Tool?

We recently produced the “Socialutions Broadcast Channel” which included five channels, two guest and conversations centric to Comcast acquisition of Plaxo. We’re using “GoYoDeo” as the distribution platform because it provides many options for distributing the broadcast and can be integrated into social networks, blogs, web sites or stand alone as a “floating application”

While our initial production is amateur what we’ve learned has sparked our own creativity and subsequently we’ve now found ways to improve the quality and expand the distribution to the masses. The killer for video, like everything, is content and distribution. GoYodeo provides a new way of distributing while it will be up to us to focus on the content.

Interested in participating in our shows? Just let us know.

What say you?

{ 1 comment }

StarGazon February 9, 2009 at 6:16 am

Will Broadcast Distribution Change? /The Relationship Economy……/ – While the term “broadcasting” … http://tinyurl.com/5yut2y

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