Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, ill informed and soon discover a vast landscape that changes with the click of a mouse.
People want to learn the space in the fashion of instant pudding. Just tell me where to go, what to do and which tools to use. There are no quick answers and that is why we’re seeing the proliferation of “services” proclaiming to have all the answers. The fact is the answers change daily but the fundamental dynamics remain consistent. More on the fundamentals later.
We came across the video below which does a good job at simply communicating “What is Social Media” and wanted to share it.
Also we found a good outline of questions business should ask before “jumping in“. Gino Cosme writes: Questions to ask before starting a social media campaign
- Why do you want to use social media?
- Which department will social media become a vertical to?
- Is the company ready for social media engagement?
- Similar to point 3, is your company ready for the brutally honest feedback that exists on the Internet about your company or brand and if so, is the business ready to make positive changes to the business?
- What part of the bottom line are you hoping to improve on with social media?
- Have you got access to target social media communities that you can rely on to launch a blogger or social networker seed campaign?
- Speaking of bloggers, are you aware that social media goes beyond bloggers and blogging?
- Have you experimented and ideally succeeded with a SEO campaign?
The irony of these questions is they actual lead to more questions and that is the long tail journey of all this social stuff. You never stop learning, applying, making new ground, creating new conversational markets and adopting the latest and greates tools to extend your reach and increase your richness. When we say never we mean never.
What say you?