What Will Set The Web Free?

by Jay Deragon on 07/06/2008

Ever since the web appeared people and businesses have found ways to use it for numerous purposes. Technical engineers have created hundreds of thousands lines of code aimed at creating functionality and features to enhance the web. Over time all this code has created an environment of silos of connectivity and functionality.

In the Web 2.0 world people are now experiencing enhanced functionality and have been enabled to “connect” with others and to “create and distribute” their own media. These new functions and features have drawn hundreds of millions of individuals to the web and the growth rate surpasses any milestone of participation in the history of the web. However the problem of “silo engineering of code” remains and users are screaming for the reverse engineering of the web.

Google pushes for “open social” which is the first step towards a long journey of reducing silos. Doc Searls is working on VRM, Vendor Relationship Management, with the aim of breaking down barriers and enabling businesses and individuals to better manage their relationships with others . The movement to further enabling people to manage and control their activities centric to the web has begun and is building momentum daily.

How is the Web Being Reengineered?

Reverse engineering is defined as “the process of analyzing a subject system to identify the system’s components and their interrelationships and create representations of the system in another form or at a higher level of abstraction”. The main reason that reverse engineering is frequently adopted is because it enables engineers to recover inadequate or non-existent information about a system by conducting a “backward” analysis of the existing legacy system in order to gain an overall perspective of its functionality.”

If the web was reengineered the focal points of value would be aimed at applications that enable the end users to collect, integrate and manage the following for their specific purposes without being tethered to any one “silo”.

  1. Data.
  2. Information.
  3. Knowledge.
  4. Relationships.
  5. Content.

Enter The New Web

People have been working for years in examining how to reverse engineer code within the web which would enable user’s full freedom in managing their virtual world without being tethered to a world built by others. The efforts have been aimed at the following objectives:

  1. Browser agnostic and not required
  2. User centric controls for integration of the five elements
  3. User managed with freedom to add on functions and features of their choice
  4. Facilitate media of all forms from and to all existing and future access and distribution channels

Objectives such as these will fuel Socialutions which in turn will create brand new markets and significantly disrupt old ones. Freedom begets Socialutions.

What say you?

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