Linkedin just released a feature within all their groups called “discussions”. The feature enables group members to engage in discussions limiting text to 200 characters with a option to add links to the discussion.
A smart move by Linkedin’s but is it just another conversational distraction for the users? See any of the groups you belong to and you’ll find a new tab labeled “Discussions”.
Why Does Everyone Want Our Conversations?
In an early post titled Competing for Our Conversations? we expressed: Our conversations are representations of commerce. Commerce follows value and value is created from knowledge. Where ever you find conversations that add value you find an attraction that lifts all readers. Communities that attract the most readers are communities where the crowds are learning the most. When knowledge is shared it represents an exchange of value and where value is exchanged between participants knowledge expands rapidly.
To expound on our earlier post we would add that “value exchanged” between businesses and people creates the formation of what was once labeled as intangible to become tangible. What was once considered “soft value” will now become “hard value”. Hard value is a representation of economic measure thus with the measure of “value exchanged” comes a new economy that is not influenced or driven by the old economic measures.
Where Will We Engage In Discussions Most?
Every business exchanges value for an economic return. The return (profit) is determined by what may or may not be left over after costs are deducted from revenue generated. The new economy will follow the conversations and where we chose to exchange will be where the conversations create the most transactional value.
It appears as thought everyone wants our conversations and yet no one has yet created the “autobahn” of conversational exchanges. The forces that enable an individual or business to get from point A to B fastest will gain our loyalty. Where can we easily engage in conversational exchanges with ease of access, relevancy, and an interface that saves us time? Jumping from one conversational community to another to discuss the same thing isn’t very productive.
Get it? What say you?