As we watch networking and social media grow it is way beyond a movement and quickly becoming a segment of all industry. It is pretty clear that the path is cutting across all segments of relationships in all markets. As I watch I see a clear segmentation of relationships currently or about to be significantly affected. In my view these segments can be categorized into five communities which include:
Adults: Those have gained a degree of life experiences
Businesses: a collection of processes aim at producing economic gain from value
Institutions: Education, Non-Profit, Religious organized around common community interest
Government(s): Those organizations that govern the peoples freedoms
Myspace validated the market for the youth. It has and continues to meet a need, old or created. Linkedin, Facebook, Yahoo Forums and others has validated the need and demand, old and created, for adults. IBM has stepped out in front and is meeting the known and unknown needs of the business segments and it will begin the transformation of all industries across the globe. Next, and just beginning is education, institutions, non-profits and religious. Each will begin to learn how to use the new medium to significantly enhance and accelerate the value chain to their constituency. Last, and usually always last, will be government (s). Generally speaking governments migrate to where the people are because without the people there would be no government, of any sort.
The collective migration will happen fast and create new economic value beyond and different than today’s definitions. We are in the middle of a cultural, economic, political and behavioral transformation like nothing every previously experienced. The transformation is also a path for each individual and subsequently we will need to learn and adapt. What is fasicnating, at least from my perspective, is the learning and adaption drives us all back to the basic tenents of healthy and mutually beneficial relationships. The old becomes new due to the emergence of enablement technology driving networks of relationships.
The dynamic of our society, and particularly our new economy, will increasingly obey the logic of networks. Understanding how networks work will be the key to understanding how the economy works.
What s your path> Resist or engage? What say you?