Chrome Then Gold?

by Jay Deragon on 09/03/2008

Google’s announcement about the Chrome browser has sparked conversations globally.

Commentary, perspectives, analysis and proliferation of “what it means” are fueling the conversational rivers of speculation. Fundamentally the Chrome browser is just another tool of enablement for us the user and source of conversations.

More Shifts On the Way?

Doc Searls writes: The Bigger Switch is my Linux Journal column on Nick Carr’s The Big Switch. It concludes: “I don’t see utopian ideals behind what Alvin Toffler called the Information Age (in The Third Wave, which came out in 1980). Rather, I see practical ones, modeled on the construction industry, complete with “architects”, “designers” and “builders”. The difference is in the materials. In the physical world, we are bound by the laws of physics and the periodic table. In the networked world, we are bound by what the human mind can produce. We have no equivalents of rock and wood, because our raw materials are far less limited and far more abundant than both. This creates new problems and opportunities in equal profusion.”

But, for better and worse, the source is us.

Bonus link: Nick on Google’s Chrome browser.

What Will Be The “Gold” Browser?

In MHO the Chrome browser is just another stepping stone to net zero, the Gold standard of enablement. If you follow Doc’s work at all you know the aim is to breakdown any and all barriers to conversational trade, the marketplace of conversations.

As stated in What Value Is There?

Engaging in the right conversations about the right things draws an audience of interested parties. Social Media and all this other “social stuff” is the means to create draw and facilitate engagement. However, the stage of development of this “social stuff” is creating confusion and frustration both for individuals and organizations. The confusion and frustrations include:

  1. Too many choices
  2. Too many disconnected communities and conversations
  3. Steep learning curves
  4. Lack of tangible business evidence sought for rationale of participation
  5. Limited revenue creation models

While these appear as the common perceptions there is in fact “value creation” happening within the very dynamic of conversational exchanges from one to one to millions facilitated by all this social stuff. The problem with not finding value lies within the perspectives, or lack thereof, of the participants whom look for the value but cannot see it. While the current developmental stage of all this social stuff has its limitations there is still value creation being facilitated through, in and with the exchange.

Now remove all the barrier mentioned and “open the net up” then what we have is a trading exchange in which we, individually and collectively, create our own destiny rather than having others create it for us. As Nick Carr states, the source is us. Go for the Gold.

What say you?

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