Remember the movie Jerry Maguire, a 1996 film starring Tom Cruise, Cuba Gooding, Jr. and Renée Zellweger? The famous tag line was “Show Me The Money!” Many are shouting the same thing as it applies to our time and efforts with all this social stuff.
Lets examine some related business and personal processes that ends in showing us the money, one end result. In business we get hired based on what and who we know. What you know is based on your past experiences and education. Who we know is based on relationships, past, present and future. In many cultures the process of getting hired for a new job is heavily influenced by who you know followed by the other attributes which defines your characteristics for the job
While social networking produces results other than money many would like to produce economic gain from their efforts and thus the screaming question becomes “how to I obtain economic gain? So we ask ourselves, how does this technology find its way to “showing me the money” tomorrow or even today. In other words hurry up and cut to the chase, right?
OK, Lets look at our lives and ourselves to gain a better understanding what drives our reward system, in terms of economic gains, and reflect on the related processes to social media.
- We are born and gain a presence in the physical life.
- When we engage in social media we are born and gain a presence in the virtual world
- We are provided parents and become part of a family (our first relationships) which shapes our environment by their values and beliefs.
- When we join networks we are introduced to relationships which can reinforce or influence our values and beliefs.
- As we grow we learn and our values are shaped by our experiences in the physical world.
- When we participate in networks we learn and are shaped by our virtual experiences
- In the physical world our relationships expand as we grow, to friends, society, jobs and our own family. Some learn through the process, some repeat what they had learned and don’t grow
- In the virtual world our relationships grow through participation. Some of us learn through the process and some try to force what they learned in the physical world onto the virtual world
- In the physical world we strive for self gains, economic, physical, intellectual, political, spiritual and emotional
- In the virtual world we strive for presence and self gains, economic, physical, intellectual, political, spiritual and emotional
- As we strive to gain more we tend to either repeat the experiences of the past and gain the same thing or we learn to change and gain more
Our history, experiences and expectations for the future are largely developed by our past processes reflected above. So to answer the question about results and back to the theme of the movie Jerry Maguire we must define the value. At the end of the movie Jerry’s “system” of achieving “results” was altered significantly. Instead of manipulating processes, forcing deals and screaming “show me the money” he changed. His change resulted in a life more fulfilled than he ever had before because his values changed. His values were changed by new relationships. The new relationships altered his thinking and his processes significantly. He learned to give of himself and thus he gained. Subsequently, as the movie portrays, his results, both economic and relational, were better and larger than ever before.
In the Relationship Economy gain is driven by the value of our relationships and the quality of our transactions. Economic reward is created by the “system” we build to create relationship capital. Economic reward comes in many different forms. As the Relationship Economy matures “Seeing the Money” will be evident to those that understand the values that create it. Money has value but it is not obtainable until we understand the values that create it. All this social stuff is a means for creating value that can be translated to economic returns. It isn’t the tolls or the network that creates value it is what you create with it and use it for that creates value.
Show you the money? Show me the value.
What say you?