In last week’s post titled First You Twitter Now You Cherp? We said “Last week we shared the pre-release of Business Exchange and that release drew thousands to sign into Business Exchange and begin to learn the value proposition. Subsequently Business Week is preparing to publically launch Business Exchange next week and thousands more will flock to the sight curious to learn what value there is or isn’t in participating.”
“Every week new announcements hit the blogosphere vying for out time and attention. As Matthew Tharp reported, the initial response to the announcement of Cherp drew 10X the expected response rate. Whether you arer drawn to Twitter, Cherp , Exchange or the next innovative and creative offering the primary thing that makes us stick is the value proposition gained from the conversations.”
“Get the value proposition right and the conversations will stick. Does the conversation stick with you or is it an attempt to make you stick?”
What Value Proposition Draws Stickiness?
Engaging in the right conversations about the right things draws an audience of interested parties. Social Media and all this other “social stuff” is the means to create draw and facilitate engagement. However, the stage of development of this “social stuff” is creating confusion and frustration both for individuals and organizations. The confusion and frustrations include
- Too many choices
- Too many disconnected communities and conversations
- Steep learning curves
- Lack of tangible business evidence sought for rationale of participation
- Limited revenue creation models
While these appear as the common perceptions there is in fact “value creation” happening within the very dynamic of conversational exchanges from one to one to millions facilitated by all this social stuff. The problem with not finding value lies within the perspectives, or lack thereof, of the participants whom look for the value but cannot see it. While the current developmental stage of all this social stuff has its limitations there is still value creation being facilitated through, in and with the exchange of conversational rivers swelling daily.
Imagine having a perspective that the conversational exchanges we have in the physical realm do not create any value. How many “friends, business associations, customers, spouses and children” would simply consider us “anti-social”, arrogant or having a personality disorder. Not to say that some of us aren’t actually worthy of those labels.
Tangible vs. Intangible Value
Verna Allee writes has produced a new paper titled “Value Network Analysis and Value Conversion of Tangible and Intangible” and it states:
- The first dimension is how intangibles go to market as negotiable forms of value. Intangibles are negotiable goods in the sense that they are negotiable economic offerings. One can, of course, exchange knowledge for money in the form of a product or service, thereby converting the intangible to a tangible. One also negotiates exchanges of knowledge for other knowledge, and trades intangible benefits or favors.
- The second dimension is how intangibles are managed as deliverables. When negotiating an intangible exchange, the promised intangible can be viewed as a deliverable. These include informal knowledge products and also benefits that can be extended from one person or group to another. Intangibles in this sense include all unpaid or non-contractual activities that make things work smoothly and help build relationships. In contrast, tangible deliverables include anything that is contracted, mandated or expected by the recipient as part of the delivery of a product or service and that directly generates revenue.
- The third dimension is exactly how both tangible and intangible assets are dynamically converted into other forms of value in the business model, and how value inputs are used to increase tangible and intangible assets.
There is both tangible and intangible value contained in every conversation. Converting these conversations into economic value is both an art and science. Just maybe all this social stuff is fueling a new trade. The trade is possibly one of converting scalable conversational exchanges into creative ways to capture more value than we’ve ever been able to previously.
What say you?