{ 4 comments }

Automotive Chip Repair January 26, 2010 at 10:36 am

Great post. I’ve been looking for this exact information for a while now. Bookmarked!

burgen March 2, 2009 at 9:15 pm

anyone test this out

Dan October 1, 2008 at 1:51 pm

Jay;

This is an interesting article for several reasons. There is a related dynamic happening here I believe – it’s called an option. An option is the right WITHOUT the obligation of exercising an action.

Why is this important? An option has a value whereas an obligation does not. In the relationship economy, people are trading in a non-currency market. Much like a currency market, familiar financial instruments will arise. The old model is based on a static win/lose-ROI-or-die valuation whereas the new knowledge/innovation model is based on options. Things change down the road and often the dominant strategy is to position ourselves for the greatest number of options or contingencies later. For example; Google tries not to kill projects – they exercise options and morph the knowledge gained into other projects. Options have value and that value is calculated using the Black-scholes equation, etc., I digress – but you can assume that I’m about to launch into an Innovation Economics dissertation….

Anyway, the bottom like is that options have value, people are trading in options, not obligations, not exercising an option is in fact a response and we need to assign value accordingly and not get offended.

Scott October 1, 2008 at 10:43 am

I find the younger generation gives this little thought. What I find rude, they find normal. Ignoring the deluge of Twitter messages is one thing, but returning phone calls or replying to an email is still expected by me. Bottom line, non-response is poor customer service no matter how you cut it.

In personal matters, I for one have given up on my kids and many in their age group. I send them info that I would certainly respond to, but they never do. I believe we’re dealing with a generational issue, rather than something that comes from participating in the social web.

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