In an earlier post we said “There is an abundance of social technology available for anyone to use. Social Technology is the science of distributed conversations that enables reach. The art of using the technology is the critical element that doesn’t come naturally. Developing the “art” of social media comes over time when one focuses on the basics of human interaction centric to conversations that are relevant to specific subject matters which draws people and business. A lot to learn and more to understand.”
Who Is Learning The Most?
We tend to forget what demographic moved social technologies to mainstream media. The “millennials” were the first segment of users that discovered the utility of the technology and the human satisfaction of using it. This demographic possesses a unique quality that older generation of users seem to have lost. That is the power of creative thinking that comes from not having been taught or forced into institutional thinking resulting from traditional business cultures.
As business leaders migrate to use of social technologies there are lessons that can be learned from the early adopters. The lessons to learn are not static rather they are dynamic and the groundswell of adoption will fuel a lot more to learn and understand.
What Change Should Business prepare For?
“…to determine how technology will impact businesses five years from now. The analysis is based on a survey of more than 600 senior executives from around the globe, as well as in-depth interviews with business leaders and independent technology experts.”
Here are some of the key points from the paper “The digital company 2013: Freedom to collaborate” which has been sponsored by AT&T, Nokia, PricewaterhouseCoopers, SAP and Concep, Return Path, WebEx:
- The “millennials” will expect to use technology at work as freely as they do in their personal lives. They will also be ready to collaborate.
- Senior management will have a clearer understanding of IT capabilities than is the case today.
- Social networks will be a ?xture in the 2013 workplace, despite executives’ ambivalence on their role.
- The use of collaborative technologies will help cut through geographical and organizational barriers, and will give wings to virtual team-working.
- Digital tools will give employees greater control over the information they can access, which means less control for managers.
The points made by the referenced briefing papers represent a significant need for business leaders to learn how to shift operating practices, cultural changes and management methods to avoid direct conflicts and reduced operating performance.
There is an emergence of conflict with the desires by people to effectively use social technology for personal and professional reasons and existing business practices and cultures. The challenges will be many and overcoming them will require a new style of leadership, an understanding of the value and closer working relations with all the people; suppliers, employees, markets and customers.
We can expect new mediums for learning, changes in the educational system and a long period of transformation for business to embrace the future and be able to win. A generational shift brings opportunity fueled by new knowledge. The process is just beginning.
Just some things to think about. What say you?