In the 1970’s United Airlines ran and advertisement aimed at reflecting their business value (see below).
This advertisement was done prior to e-mail, the Internet, wireless phones, pda’s and all the other electronic tools and social stuff that have become standard in our lives. The message is as relevant today as it was 30 years ago, maybe more so. View the video below and see if the message gets your attention and makes you think.
Can social media really enhance relationships? Being connected online, using social media for attention, attraction and so forth is a means to an end. What is the end? Markets are all now talking about relationships but do they really mean a real relationship?
How do you know if you have a relationship? Is it attention, affinity, sincerity, responsiveness or is the word “relationship” just becoming another marketing term with little relevancy to its true meaning. Faking a relationship insures that it won’t last.
What say you?