Scott Drummond November 9, 2008 at 11:28 pm

Why don’t they get it?

Seriously, if you enjoyed this blog post, you should definitely check out http://www.ageofconversation.com/

Gavin and Drew’s book brings together 230 authors from around the world to discuss the sub-heading… “Why don’t they get it?”


Some really great examples in there from some of the world’s pre-eminent social media theorists. If you want a mini-distillation, check out Faris Yakob’s slideshare presentation on the money quotes from the book:


Michael Pokocky December 20, 2007 at 12:08 am

They don’t get it because the opportunity cost of trying to get it is too great an expense to justify to the shareholders and investors.

When the financial imperatives have been lifted and this can only be done through shareholder advocacy and votes and massive public consensus then and only then will they get it.

Finally they will not take a first mover advantage because of the “trustee” position they are in, they are bound to follow their antiquated rules. They are “tradtional” bricks and mortar institutions founded by the industrial revolution and their guidelines for proactive investment are non existent even though they see or perceive the potential opportunities.

Jenny Ambrozek December 15, 2007 at 4:25 pm

Jay, you wrote:

“It is about listening, giving, sharing and connecting with your employees, customers, suppliers who by the way are people and not things”

In my experience an excellent starting point is “RESPECT” for any stakeholder (employees, customers, suppliers, partners, investors etc)

Carson December 14, 2007 at 8:09 pm

This article speaks to me, being part of a bureaucratic marketing department that cannot and will not move to recognize the power of consumer feedback and social media in general.

They are stuck on immediate returns on marketing investments…even though no ROI measurement is even done on the traditional media purchased.

Comments on this entry are closed.

{ 2 trackbacks }

Previous post:

Next post: