Would Gutenberg Be Shivering?

by Jay Deragon on 11/08/2008

Johannes Gensfleisch sir Laden zum Gutenberg was the first European to use movable type printing, in around 1439, and the global inventor of the mechanical printing press. His major work, the Gutenberg Bible (also known as the 42-line Bible), has been acclaimed for its high aesthetic and technical quality.

Gutenberg’s method for making type is traditionally considered to have included a type metal alloy and a hand mould for casting type. It should be noted that new research may indicate that standardized moveable type was a more complex evolutionary process spread over multiple locations

Gutenberg’s printing technology spread rapidly throughout Europe and is considered a key factor in the European Renaissance. Gutenberg remains a towering figure in the popular image; in 1999, the A&E Network ranked Gutenberg #1 on their “People of the Millennium” countdown, and in 1997, Time–Life magazine picked Gutenberg’s invention as the most important of the second millennium.

Have Things Changed?

Mark Potts writes: Just in case you haven’t seen the latest bad news about newspaper circulation:

Industry totals, courtesy of Editor & Publisher: down nearly 5 percent, April-September. Good comments here from analyst Lauren Rich Fine (who’s the source of my headline) and here from Ken Doctor. There’s not much else to be said, except to note that these numbers essentially predate the stock market crash and economic downturn. The next set of numbers is likely to be even more devastating.
So if the data suggest a decline in print media but a rise in social media then one would think that the major publications, newspapers and magazine would want to figure out all this social stuff pretty fast. What suggest that they are or aren’t? How would we know? It is no longer a trick rather a treat!

What say you?

{ 3 comments }

Aron April 7, 2010 at 4:30 pm
Jane January 26, 2010 at 2:36 am
Arnie December 15, 2009 at 7:52 am

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