Boomers Largest Slice of Online Pie

by Jay Deragon on 12/10/2008

Baby boomers make up the largest group within the U.S. Internet population, at 56.7 million users. However, they view the Internet as a tool, a way to get things done-not a lifestyle or source of entertainment the way their younger counterparts do.

They still read newspapers and magazines offline, and watch more programming on TV sets than on computer screens. And they will readily switch brands by clicking to another site if they do not feel they are getting enough quality or value for their money. The image a brand projects means less to them than does their own trust in a company or its products.

To find out more about digital marketing and eMarketer’s report “Boomers Online: Attitude Is Everything” click here.


Grady Zorens May 22, 2011 at 11:18 pm

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Schedule October 30, 2010 at 3:58 am

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Sharon M. Strawbridge January 6, 2010 at 7:11 am

Thanks for this good post. I really love this tv seasons. Can’t wait for the another episode ! Keep up the awesome work with that 🙂

Art August 30, 2009 at 7:29 pm

Percentage of use by generation and percentage overall of users of a specific generation is merely the tip of the information iceberg. What drives them to a particular website, and what are they doing online? “Internet use” is a broad term; is it email, video clips, research or goofing off that they are doing? Are they likely to find sites themselves, or research a site based on what they learn from some other medium? How do variables such as the economy or political seasons affect their use or credibility of the internet?

Personally, I don’t just randomly search for things; I’m looking for something in particular when I go online. I am researching products, services, emailing. I look for technical publications for work, and obviously I blog areas of interest. I spend very little time on the inane, especially if I know it is inane before I go to it. The most convenient part of the internet is the search engine, it’s where I go when I have questions about almost anything. Who did the voice for Tony the Tiger? Is Slim Pickens still alive? Where did Abbot and Costello meet?

I would bet that it would be difficult to answer many of these questions, because who really wants to admit completely what they do on the internet?

Shawn Money April 22, 2009 at 1:28 am

You are a very smart person!

alex December 12, 2008 at 8:11 pm

save to my Bookmarks 😉

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