The popularity of Twitter has spawned a creative approach to the how value can be gained from micro-blogging. Now companies and entire industries can set up their own custom micro-blog and engage their audience in short conversations. http://www.shoutem.com has launched a customizable micro-blogging platform for people wishing to contain their micro blogging activities to specific markets, audiences and purposes. You can customize the look, feel, functions and features to accomplish whatever objective you have.
Aaron Strout and Joe Cascio write: One of the lessons we learned from Web 1.0 (and the subsequent bubble) was the fact that startups that create technologies in search of a problem fail, even when VCs are stupid enough to throw wads of cash at them. This time around, most companies don’t get funded unless they are solving a business problem or at least offering up a technology that can enhance existing business processes. To that end, here are a few ways companies can tap into the power of microblogging:
- Emergency Broadcast System
- Knowledge Management.
- Expert Identification
- Seeing the Connectors
- Inclusion of External Stakeholders
The social web is moving to more and more customization of functional tools and features aimed at leveraging its power for business. The utcomes of all this technology are just now being discovered but hold the promise for a new world of opportunity for those that can see it and appreciate the value creation it offers.
What say you?