Everyone blogs about things they think they know. People connect to other people they hardly know. The media seems to think they know what interest us most. Business leaders seem to think they know enough to be the leader.
Politicians think they know what is in the best interest of the public while fully knowing they are looking out for their interest. Our enemies know they don’t like us and we think we know who they are. People follow other people on the social web because either they like what they know about them or they like what the people they follow know or whom they know.
What Do We Really Know?
We only know what we think we know until someone demonstrates what we know is not what we need to know. What we know is based on past experience, education and influence from those we’ve known or know today. What we know can change from day to day, from one person to the next, from one event to another. What we know should be expanding on a daily basis however some think they already know enough not to learn to know more. Then there are those who think they know it all.
What or Whom Do You Want to Know?
We live in a time that if we want to know anything it is merely a click of the mouse. If we want to “connect” with other people that may know something we don’t, it is a click of the mouse. There are so many things to know and so many people to get to know that knowing how to click to what and whom becomes something everyone needs to know.
The irony of thinking you really know something or someone is that it all starts with how well you know yourself. So we all followers others hoping to know a little more or hoping to let everyone who follows us know how much we know. Either way there is over 1 Billion opportunities to follow someone who just may know more than you do or needs to know what you know.
So we follow each other thinking we or they know something of importance, of value or just maybe they can learn from what we think we or they know. To know something and make what we know valuable we have to share it. To learn what we don’t know we have to listen. Sharing what we know and listening and learning what we don’t know is the art and science of the social web. Social commerce is created when we do both.
Get it? What say you?