Who Will Manage Your Business Blog?

by Matt Tharp on 12/09/2008

Who is the right person for your blog?Small businesses frequently suffer from growing pains caused by “the people problem” – too many tasks, not enough people. Making the decision to add blog marketing to your online strategy may be a great idea, but what to do next is not always so clear. To successfully execute your blog marketing strategy, you will need to have someone available to manage the blog. How do you decide if you have the resources in house to manage the blog on an ongoing basis?

Here are some questions that will need to be answered before you can launch and manage your own business blog:

How frequently do you need to post?
You should post at least 2-3 times each week. Regularity is critical to building readership.

How many hours per day/week need to be dedicated to posting to the blog?
For a solid post of 300-500 words you can expect to put in 2-3 hours per post. Some posts can be shorter and require less time, but without valuable information posted to the blog regularly you may find your traffic to the blog flat.

Who will update the blog?

This is an important question. For many small businesses, this is dictated by the amount of time going into it. If you have multiple people in marketing, you can share the responsibilities among your team and get it off the ground quickly. Keep in mind, the person writing the posts needs to be able to form the concept, do the research, and write the post.

What is the general tone of the blog?

Is your blog going to be a direct marketing tool? Will it be more focused on building a community with customers? Is it more of a PR tool, or an extension of your SEO efforts? Maybe it’s a news and tips resource for customers or prospects? Hopefully, it’s all of the above.

Do you have the technical resources to integrate a WordPress or Movabletype blog into your website?

This is the most difficult for most companies. Integrating the blog into a subpage on the website is important. It needs to be an extension of your brand, and carry on the message to a more personal level.

What say you?

{ 9 comments }

shasad February 14, 2011 at 5:30 am

By using a high-speed Internet connection, your virtual staff can work on the tasks that you want them to do, just like the ordinary secretary. Thanks to the advanced technology, all of your electronic files can be easily edited the way you want it. Aside from that, you can even dictate the things that you want in your documents as if you are just standing right next to them. This is possible regardless of your current location. These are just some of the things that a virtual assistant can do.

shasad February 14, 2011 at 3:02 am

– Make your budget and manage your finances. To make your business grow online,

you also have to make sure that your finances for advertising and marketing are

well managed. Although there are free ways to promote your business online, some

of the quick and effective ways to promote online may also cost you. Although this

may not be as big as the cost of conventional advertising, it may also need some

good management as online advertising may mean costs per click or commissions per

sale.

shasad February 11, 2011 at 1:42 am

If you are joining the bandwagon of businesses promoting and advertising their products online, you may be overwhelmed with the many online advertising tools and techniques available for you. Of course, finding the best way to manage your business online is important as this will help you make your efforts cost effective and efficient.

Team Roster October 30, 2010 at 3:40 am

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Alysha January 23, 2010 at 3:04 pm

It’s a great idea to have your blog posts Search Engine Optimized and professionally written by a copywriter. Some of my clients have significantly increased traffic to their website with this paid service, a worthwhile investment.

Nelly John. December 1, 2009 at 1:47 pm

OMG! I finally found this post! I’ve been seeking this website for so long!!

makemoney May 20, 2009 at 12:45 am

Very informative! Great post!

ROBERTA May 3, 2009 at 8:53 pm

Wow! what an idea ! What a concept ! Beautiful .. Amazing ? 🙂

Radnor March 12, 2009 at 12:35 pm

Do you guys have a recommendation section, i’d like to suggest some stuff

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