Many people say the bottom line of being “connected” is who will or can help you achieve an objective. After all being connected to “crowds of people” statistically improves ones potential of finding the right answer to whatever objective your trying to achieve. However it isn’t a game of quantity rather it is a game of quality.
What Is “Quality” In A Connected World?
There are those who strive to have the most followers so they get a “high rating” on numerous indicative sites that measure “followers, connections, traffic” and other related metrics. Today’s metric do not measure the “value attributes” of a person’s ability to help others find solutions rather they measure popularity and activity in a “connected world”.
Many people jump into the “social space” and get consumed with learning, testing and using the technology. The technology is only 20% of the value proposition while 80% of value lies with the relational value one creates from and through those they connect with.
What Is Relational Value?
We define relational value as “people whose knowledge, experience and relationships” can bring or produce value for others. In our book “The Emergence of The Relationship Economy” we define The Relationship Economy as “The people and things we are connected with in our networks who or that distribute or consume our capital, which in turn influences our individual production output.” Given this definition the emerging process is centric to finding those who produce relational value which is aligned with an individual’s personal or professional objectives.
As we all participate in the new relationship economy we not only must learn to effectively use the proliferation of technology but align its use with the relational values we seek. Defining and following conversations that are relevant to our objectives and “connecting to those” whose knowledge, experience and relationships” can help us achieve specific objectives is the goal. Otherwise we’re wasting a lot of time chatting about irrelevant topics that distract us from our purpose and our individual productivity.
The irony of improving the process is that we must first learn how to share our knowledge, experiences and relationships with those who are seeking objectives in which we can help achieve. Brands beware. Finding quality relations starts by being a quality relation first. Get it?
What say you?