As more and more markets shift to “social media” as the new way for reaching customers and building relations more and more will fail. Social Media is just a means but unless your business philosophy and management methods are aligned with the means it may cost you dearly.
Every business owner shares one thing in common: the desire to create a stable, steady business that achieves profitability and grows over time. But not every business owner knows the secret formula that makes that possible. In its most complete form, marketing is about much more than letting people know your business exists, although that’s an important piece of the puzzle. In fact, in many ways, getting the word out is one of the last steps in a good marketing plan. In order to succeed, a company must must learn how to establish relationships with customers. The old methods of marketing are dead. The new way takes a transformation in thinking.
What Does It Take?
A business can adopt the use of social media to market the company’s offering but to truly sustain long term success management must change its method. Changing management methods take time but given the state of all this social stuff time is something you can’t afford.
To catch up with the emergence of the relationship economy companies will have to reengineer themselves quickly. Social Media happens at the click of a mouse and transparency as to how good you really are can no longer be covered up my slick marketing messages. A fundamental restructuring of the organizations management methods and even in some case the entire management team may need to be changed. Social Media will and is fueling change in business methods and markets will follow those that match their methods with their social media message.
Social Media Requires Change
Change is all around us and especially in the business world. Shrinking budgets, increased competition, slow consumer demand all add up to systemic rather than incremental changes. Good leaders see change coming and get ahead of the change curve. Getting ahead means doing things totally different and applying creative methods to sustain and grow your business. There is a whole new world converging before our eyes and unless we change our “sights” and see new methods, new channels and new relationships you’ll be left behind. Get it?
What say you?