Social technology has introduced a brand new set of dynamics that produces results. Individuals and businesses alike are pursuing a result. Today’s social landscape is a sandbox of trial and error all aimed at achieving different objectives, or results. Individuals have a multitude of objectives in using social media however businesses have specific objectives aimed at creating results that enhance vital business objectives.
Whether for individual or business purposes there are common factors which create results both good and bad. The factors are those things which create the results. The factors include:
- Size and Affinity of Audience
- Conversational Content
- Use of Technology
- Identification of Connecting Points
- Consistency of Presence
Each of the factors represent the intersection of technology with human interaction. Optimum results are achieved by managing each factor with the aim of constant discovery of what casues each factor to perform optimally. Optimal performance is defined at consistent improvement of each of the factors. By focusing on optimal performance of each element the collective results can exceed business and personal expectations.
The irony is that simply engaging and increasing your audience does not guarantee the desired result. Learning how to create conversational content alone does not guarantee results. Learning and adopting emerging technology does not guarantee results. Listening and identifying what conversations create “connecting points” does not guarantee results. Keeping a consistent presence with your audience does not guarantee results. Each of these factors produces a result but the collective optimization of all the factors is what creates results.
The difference between creating a result and results is the application of knowledge which is gained from continuously learning how to optimize each factor with the aim of improving the collective results. Thomas Edison said “Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.”
You can spend a lot of wasted time simply getting a result. Optimization of one factor does not guarrantee end results just a result. To get ongoing “results” optimize the entire system. Get it? What say you?