Force Field Analysis Factors

by Jay Deragon on 03/01/2009

Forece Field Analysis FactorsAll problem situations, regardless of the specific kind of problem, have the same general structure. The three elements of this structure are:

1. the problem state
2. the solved state, and
3. the solution path.

The practical implications of the general problem structure for social networks and the operators of the medium are the requirements to specify very clearly the outcomes users want vs. the current outcomes produced by the operators (What Is), those users want the operators to change (What Should Be), and to search for a solution that closing the gap of differences in outcomes.

The Problem of Change

Generally speaking users of social networks want to use the technology for personal and professional economic gains. Operators of networks currently are keeping the majority, if not the entirety, of economics generated from user participation.

Additionally there is other change requirement for the adult and business segments including:

1. Security of individual identities
2. Security for ecommerce transaction
3. Integration of live video conferencing
4. User centric advertising income opportunities
5. User customization and control over content, connections and applications

This separation of current conditions vs. desired conditions are the driving issues of force which are constraining the truly explosive opportunities presented by the medium of social networks.

That all problems may be viewed as having a change or process component should lead users and operators to realize they could and should consider the problems with which the general market is grappling as general problems of change as well as specific problems of behavior and incentives for change.

Force Field Analysis

The current situation – In the case of users of social networks, the current behavior patterns of the operators — may be viewed as a response to a complex set of interacting and essentially opposing forces. Lewin termed this a field of forces. Many behaviorists might call it the “imbalance of consequences.”

The likelihood that operators will or won’t engage in any particular changes is governed in large part by their expectations or predictions of the effects and consequences of changes in relation to their goals and objectives; in other words, the extent to which it serves their purposes.

Operators want to increase economic gains, users want the opportunity for economic gains. All market matrix indicate that advertising spend is up for online advertisers. Businesses are moving to the medium but with concern for security. Users are getting creative; entrepreneurs are launching their own networks with different models.

What don’t market makers and market leaders apply thought leadership and simply close the gap between operator’s wants and user desires? The difference is one of thinking abundantly with possibilities or with scarcity and control of the current environment.

What say you?


RedSpace September 13, 2009 at 2:09 am

found your site on stumbleupon and i liked your site..

JDeragon March 1, 2009 at 11:06 am

New blog post: Force Field Analysis Factors

JDeragon March 1, 2009 at 10:38 am

Could market makers & mrkt leaders apply thought leadership & close the gap betw operator’s wants & user desires?

richcard March 1, 2009 at 5:36 am

Force Field Analysis Factors /The Relationship Economy……/ – All problem situations, regardless of the …

JDeragon March 1, 2009 at 5:07 am

Force Field Analysis Factors: All problem situations, regardless of the specific kind of problem, have the same ..

JDeragon March 1, 2009 at 5:06 am

New blog post: Force Field Analysis Factors

Michael Deutch January 13, 2009 at 7:46 pm

I liked your application of the force field analysis to speak to uncovering hidden opportunities, or rather identifying opportunities that most may be too closed to see.

Keep up the great posts!

Michael Deutch

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