What Are the 5 Social Business Factors?

by Jay Deragon on 03/09/2009

Web 2.0 technologies are dissolving the “barriers” between people—whether it is between nations and communities, producers and consumers, or labor and capital. The people are gaining power—both in influence and impact—over anything and everything,

Divisions between cultures, departments, communities, producers and consumers were designed to keep power to the few Power is obtained by controlling communications, media and capital. You control these three elements and the masses are kept in the dark as to what could be, can be and should be the Socialutions that serve a larger purpose and benefits the many, not just the few.

Has The Power Shifted?

The Faster Future Blog writes: “The great disruption of social networks has reached its tipping point. The theory of the impact of the networked world has become real.

“More video material has been uploaded to YouTube in the past six months than has ever been aired on all major networks combined, according to cultural anthropologist Michael Wesch. About 88 percent is new and original content, most of which has been created by people formerly known as “the audience.

When you combine the growth of YouTube content with the growth of blogs, social networks and social media overall the collective data clearly points to disruptive change. The change is created by people empowered to communicate about anything and everything. The people have become the media power and the impacts of this shift are far reaching for the unexpected and uninformed.

For Businesses to Win a Transformation in Thinking Will Be Required

Business leaders can stay in the dark and deny the wave of change approaching or they can embrace it for the benefit of the people: shareholders, employees, suppliers, customers and entire markets waiting to be served. To serve the people business leaders will need to adopt, understand and embrace five factors that will determine the success of transformation.

The Five Factors (Enrichment, Empowerment, Engagement, Enablement, Enticement) previously discussed are the vocal point of transformation for today’s business leaders. These five factors represent the new business paradigm of the networked world.

Power shifts within organizations will have to occur. Reorganization of old structures to accommodate transparency, immediate communications and accelerated changes from inside out and outside in will be the pre-requisite for changes needed to survive in the emerging relationship economy.

The five factors must become the cultural mission and the overriding organizational principles. Learning what they mean and how they become self evident to the people is the mission of leadership and the responsibility of management.

If you don’t believe it, buy it or embrace it you will be replaced by it. The answers are Socialutions that create powerful changes.

{ 10 comments }

Aron Stevenson March 13, 2009 at 12:20 am

What Are the 5 Social Business Factors? http://tinyurl.com/64jmn2

Brian C. Citizen March 10, 2009 at 3:20 am

Daily Deragon Dose: What Are the 5 Social Business Factors?: Web 2.0 technologies are dissolv.. http://tinyurl.com/64jmn2

Richard Sharp March 9, 2009 at 12:37 pm

RT @StarGazon: What Are the 5 Social Business Factors? /The Relationship Economy….. http://tinyurl.com/6b2gqf

Business 3.0 Tech. March 9, 2009 at 11:32 am

What Are the 5 Social Business Factors? http://tinyurl.com/d6mnwz

epredator March 9, 2009 at 11:42 am

Great article. Indeed things have already shifted. As someone who caused such a shift in a major enterprise and pushed this shift forwards I know first hand the sort of resistance in the face of obvious benefit that can occur.
It is by no means solely a generational change, though it will clearly be impacted by exposure. It is an attitude to being bothered to share information for a common goal, not stick to rigid geographic industrial style boundaries.
Its hard for people to adjust to that, but equally, they only have to make one contribution and see one benefit however small and they are converted.

JDeragon March 9, 2009 at 7:14 am

What Are the 5 Social Business Factors?: Web 2.0 technologies are dissolving the “barriers” between people—wheth.. http://tinyurl.com/64jmn2

prblogs March 9, 2009 at 6:54 am

RelationshipEcon: What Are the 5 Social Business Factors?: Web 2.0 technologies are dissolving .. http://tinyurl.com/64jmn2

StarGazon March 9, 2009 at 6:34 am

What Are the 5 Social Business Factors? /The Relationship Economy……/ – Web 2.0 technologies are … http://tinyurl.com/6b2gqf

StarGazon March 9, 2009 at 6:34 am

What Are the 5 Social Business Factors? /The Relationship Economy……/ – Web 2.0 technologies are … http://tinyurl.com/6b2gqf

Sandrine Joseph June 18, 2008 at 2:55 pm

This is a very interesting article Jay.

I think that the power have already shifted in the most “open to change” countries.
In France, the catch up TV and VOD are booming when these revolution has occured years ago in the States. Things are not running as fast as you think worldwide, nevertheless the “Me” generation is accelerating the delinearisation of the content in profit of VOD, anytime, anywhere. They influence they network (family, friends and colleagues). When they will integrate the workplace, they consumption of media will influence the way they work. By doing so, they will accelerate the raise of Entreprise 2.0.

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