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What Is Youtility?

In economics, utility is a measure of the relative satisfaction from or desirability of consumption of goods and services. Given this measure, one may speak of increasing or decreasing utility using the World Wide Web, and thereby explain social behavior in terms of attempts to increase one’s Youtility.

Each new function and feature added to our browsers, networks, blogs, wireless devices etc. is aimed at increasing our Youtility. The aim of technology is to enable us to consume more information faster and with ease thus quenching our insatiable appetite for efficiency and the quantity of “things” we can consume.

Utility is applied by economists in such constructs as the indifference curve, which plots the combination of goods and services that an individual or a society requires to maintain a given level of satisfaction. When one considers the current state of social technologies one can see the indifference curve is propelling the race to satisfying “target audiences” privileges and preferences with the promise of Youtility measured by uses of social technologies.

Can’t Get No Satisfaction?

The continued growth of social media and participation in social networks demonstrates the human tendency to be drawn into the promise of Youtility. One may hear stories from existing users as to the benefits of social computing and decide to finally take the leap and join a social network. Once in the learning curve users gain the sense of promise and intrigue which draws on the human desire to be “social.” In the beginning stages of learning the individual then discovers the freedom of expression and may engage in the use of blogs to further express their own affinities to topics of interest to communities they participate in.

The exponential growth in new social technologies appeals to the crowds’ desire for more Youtility. Always on the watch for the latest and greatest, users consume new advancements like candy. Individual Youtility increases as does the opportunity for business Youtility; being able to add more and more value to consumers. The race towards satisfaction from Youtility picks up speed on a daily bases with operators competing for first place and individuals competing to stay ahead of the game.

When Will We Be Satisfied?

There are three common attributes to create the human sense of satisfaction individually and collectively. These are

1. More time or better said free time
2. More money or opportunity to be self sufficient
3. Improved relations both personal and professional

The irony of the pursuit of satisfaction is that while technology may provide the opportunity for Youtility the means is a measure of self control, self discipline and self satisfaction. How one measures these means is a process of self reflection and assessment. In a world of self consumption it becomes a behavioral norm for people to blame others or things for their lack of satisfaction.

Mahatma Gandhi once said “The universe provides enough to satisfy every man’s need, but not every man’s greed” “The best way to satisfy yourself is to lose yourself in the service of others.”

Just maybe the Socialution to being satisfied with all this social stuff is learning how to help yourself then others gain Youtility.

What say you?

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