David Bullock and I are going to run a series of case studies on major brands and their use of social media. We’ll be looking at the methods they use, the content they distribute, how and if they engage their viewers and a host of other criteria. The studies will be based on relevant criteria aimed at categorizing brands activity into one of the following:
- Best in Class
While their are established benchmarks to measure nothing compares to users inputs on relevant issues. Thus we’ll be looking for feedback and rating from the audience, you.
Each of these studies will be published and made available to the market of conversations for commentary, feedback and to provide the context for continued conversations. With each case study David and I will be doing a news show on Social Media Connection providing interactive dialog and discussions relative to each case study we publish.
The first study will be an examination of Fox News and how they are or aren’t using social media. While we’re examining Fox News practices and communities, we wanted to begin the process of collecting user commentary. Thus please send you comments to use as to your impressions and experiences using, receiving or responding to Fox News “social content” distributed via Twitter, Facebook and their new The Fox Nation.
You might be wonder why we’re starting with Fox News. The answer is simply that they got our attention. How did they get our attention? The recently launched The Fox News Nation and are pushing it pretty hard. Additionally, on The Bill O’reilly Show last night he had a segment about Twitter. His obvious lack of understanding Twitter and what seemed to be a discount of Twitter’s impact made us wonder “is Fox really using social media effectively?“.
As O’reilly often says, What say you?