Do You Lead or Follow Change?

by Jay Deragon on 04/21/2009

changeEveryday the headlines demonstrate news reflecting changes in the economy, in social technology and the transformation of what was into what should be.  What should be is becoming centric to better methods for businesses and individuals to communicate, conduct commerce and create innovative products and services.

The most profound change taking place today is that of social technology.  The dynamics of Web 2.0 and the never ending discoveries of its implications on lifestyles, commerce and business processes is just beginning.

Just this week Oprah Winfrey decided to engage in “Twitter”. By the end of her first day on Twitter she had over 200,000 followers and growing steadily.  Now Oprah can communicate directly with her followers 24/7 and they to can communicate with her.  No longer controlled by the time sensitive television broadcast the audience is a new audience, an audience with a voice and with influence.  Oprah’s entrance into Twitter draws massive attraction to Twitter and social media.  It could be considered the “tipping point” for main stream adoption.

Other Changes Fueling Even More Change

One week ago an unknown women named Susan Boyle appeared on the British version of American Idol, You Got Talent.  What seemed to be yet just another untalented person seeking to be a star turned out to be an event that touched millions of people and the story continues to spread.  Last we checked the YouTube video of Ms. Boyles appearance had reached 20 million viewers and is still growing.

In another recent event Domino’s Pizza learned a hard lesson about the power and influence of employees equipped with a mobile video phone and access to the web.  A video showing two employees engaged in disgusting activities in the kitchen at a Domino’s store sent the entire Domino’s organization into damage control.  However, the initial reaction by the Domino’s brand actually caused more damage as proconsumers using Twitter criticized Domino’s response and actually told them to be “human” rather than putting out corporate speak into the presses.

Consumers have become empowered by social technology.  This empowerment has significant implications for businesses.  The implications go beyond the stories reflected above rather the disruptive nature of social technology is changing everything in business, not just marketing processes.

You might wonder what will change next.  The answer is a choice.  Stick around and wait to see what changes or create the change yourself.  To lead rather than react is the different between a market maker and a reactive follower.  It cost more to follow than lead.  However leading requires you to first change your thinking before you try and use social media to lead.  Get it?

What Say You?

{ 14 comments }

Maqui Pills August 21, 2009 at 1:49 pm

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KnightMayor May 8, 2009 at 4:37 am

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Real-TechGuy.com May 1, 2009 at 5:00 pm

Do you lead or follow change? http://budurl.com/leadchange

Richard Telofski April 22, 2009 at 12:13 pm

Do You Lead or Follow Change? http://tinyurl.com/cbds2r

Alan See April 21, 2009 at 10:40 am

RT @JDeragon: New blog post: Do You Lead or Follow Change? http://tinyurl.com/cbds2r

Vasantha @OfficeClip April 21, 2009 at 8:07 am

Good article with real time examples [email protected] jmctigue Do You Lead or Follow Change? http://bit.ly/iEXuK

John McTigue April 21, 2009 at 7:32 am

Do You Lead or Follow Change? http://bit.ly/iEXuK

Anne Stanton April 21, 2009 at 7:30 am

There are times when riding the waves makes sense and times when making the waves makes sense. The real goal is to be nimble and open minded.

StarGazon April 21, 2009 at 6:03 am

Do You Lead or Follow Change? /The Relationship Economy……/ – You might wonder what will change next. The … http://tinyurl.com/dx7e8j

Nelson Rodriguez April 21, 2009 at 5:58 am

RT @JDeragon Do You Lead or Follow Change?: You might wonder what will change next. The answer is a choice. http://tinyurl.com/cbds2r

JDeragon April 21, 2009 at 5:55 am

Do You Lead or Follow Change?: You might wonder what will change next. The answer is a choice. Stick around and .. http://tinyurl.com/cbds2r

prblogs April 21, 2009 at 5:46 am

RelationshipEcon: Do You Lead or Follow Change?: You might wonder what will change next. The an.. http://tinyurl.com/cbds2r

JDeragon April 21, 2009 at 5:42 am

Do You Lead or Follow Change? http://ff.im/-2fWkp

Alan See April 21, 2009 at 5:40 am

RT @JDeragon: New blog post: Do You Lead or Follow Change? http://tinyurl.com/cbds2r

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