We all know that it is a matter of seconds before we decide whether a site we land on, a tweet we read or a video we watch is worthy of further attention. Attention is a limited currency because it is relevant to “time”. We simply don’t have time to waste and when a brands gets our attention to their site, the content and more importantly the conversations we quickly decide if it is worthy of more attention or better said more of our time.
Time is a currency in that use of time either produces some value, more time, or the waste time. Knowing that people and things consume our time it is those that help us use time efficiently and effectively that creates an attraction to our need for using time effectively. The web can be a huge waste of time or it can be a tool which helps us save time.
The Currency of Time
In any given day our business and personal task include hundreds of technological exchanges which we use to increase our reach, gather new information, improve our learning, expand relations and try to enrich those we already have relations with, both on and off line. In the midst of all this activity we also try to insure our family’s economic future.
The accelerating expansion of knowledge and technology simultaneously is pushing up the demand curve while pushing down the supply curve of time. When technology explodes goods and services become more valuable as they become more plentiful and subsequently overloading one’s ability to assimilate. The only factor which is becoming scare is our time and attention. Since psychology has a label for everything I will label this “TADD”, Technological Attention Deficit Disorder!
Daily we are bombarded with new functions and features which are aimed at facilitating faster, more meaningful reach, proposed new efficiency and a host of other value propositions. However, for those of us are involved and using all of this technology the one thing that needs to happen, and will, is integrative technological breakthroughs that enable us to better manage our time through one interface. Once this happens then we will see the creation of a new economy that enables individuals to better balance their time and use it wisely for whatever personal and professional aim. Until then a few are bearing the burden that comes with learning new technology but once lifted the old burden will become the value we can pass on to the masses so collectively we can gain more time to create more value.
Saving time and creating more value is the secret sauce of the new economy. Time and value is the currency. Without either we’re wasting time and thus stealing value. Want to prepare for the next economy, create more time and higher value.
What say you? Need more time?