{ 7 comments }

tony joyce April 10, 2009 at 8:06 am

I’ve been reading along for a while and really like what you are thinking. Companies truly need to break out of their box, changing their mindsets from “What can WE deliver?” to “What do YOU need?” You’ve laid out a decent course of action to reach out of the corporate box in your process of engagement, synopsized above. (Folks really need to read the backing stories to understand the full meaning of the social media revolution.)

I’m afraid that I must register a complaint, for you have said that “Marketers … have learned” It is but a minor matter of tense, as in the past, having learnED. Zappos is a wonderful model to watch, if only they would reveal more of what they are thinking. What is their feedback loop?

The big question for companies who want to think social is – “How do we ENRICH EACH transaction” – one at a time! It will probably take a real attitude shift, a culture change, which isn’t easy to do. Customers come and customers go, for reasons you can never fully understand. It is a constant learning, a give and take. Here is one idea of what must occur: http://blogs.harvardbusiness.org/bregman/2009/04/harness-the-power-of-apology.html
How do you see it?

Aron Stevenson April 9, 2009 at 8:26 pm

What “Actions” Do You Want? by Jay Deragon – http://tinyurl.com/chzpls

JDeragon April 9, 2009 at 9:30 am

What “Actions” Do You Want?: Don’t believe me? Look at Zappo’s. They create transactional action not.. http://tinyurl.com/chzpls

prblogs April 9, 2009 at 5:49 am

RelationshipEcon: What “Actions” Do You Want?: Don’t believe me? Look at Zappo’s. T.. http://tinyurl.com/chzpls

StarGazon April 9, 2009 at 5:39 am

What “Actions” Do You Want? /The Relationship Economy……/ – Don’t believe me? Look at Zappo’s. They … http://tinyurl.com/c2mxot

Kyle Lacy April 9, 2009 at 5:26 am

RT @JDeragon: New blog post: What “Actions” Do You Want? http://tinyurl.com/chzpls

JDeragon April 9, 2009 at 5:23 am

New blog post: What “Actions” Do You Want? http://tinyurl.com/chzpls

Comments on this entry are closed.

{ 1 trackback }

Previous post:

Next post: