Twitter and most micro-blogging platforms establish a context for us which is framed around “what are you doing?“. Finding out what people are doing really doesn’t create a valuable exchange of information because it’s doesn’t provide useful and valuable information.
Knowing that your boarding a plane, changing a diaper or going to lunch with friends is not a valuable exchange of content. Most valuable exchanges, whether conversations or transaction, are centric to filling a need or providing people what they want. The real value of social exchanges is in providing a “currency” that helps people do what they seek to do.
Most people want to learn something or find out how to solve a problem. By sharing knowledge that helps people gain value in their “wants” is indeed a currency of exchange that promotes social good. Everyone has knowledge about something or someone that others desire to have for personal and professional purposes. Helping people fulfill their purpose is a social currency that creates value, attention, attraction, affinity, an audience and actions. Action is something we do aimed at accomplishing something that is relevant to our purpose or goal whether large or small.
What Do You Need to Achieve A Goal?
Our goals can be centric to finding information that is valuable in our search for something or someone. Our goals can be centric to learning something we need to know to enhance our personal or professional capabilities. Our goals can be short or long term. Regardless of how we define our goals and for what purpose we pursue them daily. Goals can be revealed by the questions we ask, by the content of our conversations and displayed by our actions. Everyone needs someone or something in order to achieve a goal.
The real power of social media is the distributed conversational content that reveals what people are looking for in order to accomplish something. Responding to a persons request for information, references to other people or specific knowledge desired is the social currency of people sharing knowledge for the benefit of others. Knowledge is power and is no longer contained in silos or guarded by a few. The primary currency of the social web is knowledge sharing which enhances relations.
The new knowledge sharing dynamic is exponential in its reach and implications. The dynamics of the social web is creating new knowledge centric to the value created from conversational exchanges between people rather than institutions. People, relationships, is the new foundation of value creation driven by social currency created by the conversational exchanges. The scale and rate of these exchanges has never before been experienced until now.
With consumers more empowered than ever before, organizations are scrambling to find the right way to configure themselves and their products to provide value. The new models of value have become centric to knowledge sharing enabled by conversational exchanges, one to one to 1 million. Organizations can no longer contain information, hide knowledge or control the flow of conversations to the marketplace. Every organization is essentially a network of knowledge.
To learn how to unleash that knowledge it would be wise to pay attention to the social dynamics and currency exchanges contained in the conversations. To ignore the shift or to try and contain it would be consider stupidity in a marketplace fueling knowledge exchanges. To engage in the process, understand the dynamics and learn “how to” accomplish what you want to achieve is the secret sauce for business success in a world ready to share and gain new knowledge. By the way, sharing and gaining new knowledge is an attraction that draws peoples attention. Social currency is the new process that drives revenue if the experiential exchange adds value. Help me do what I want to do and you’ve added value. Value added is the glue that keeps me coming back, makes me decide to follow you and share my experience with others. Get it?
What say you?