The web is full of content being added by the billions daily. Some of the content contains new information, unique perspectives, knowledge and relevancy to others (context).
Much of the content adds little value to others so it is static and garners little if any attention. The difference between the two is “value”.
Value is a currency which can be added to, expounded upon, shared and propogated to others or it can be deleted. Conversations either add value or add nothing. When a conversation adds value it creates a valuable currency for others to use for whatever purpose.
What Is The Value of Your Currency?
The web presents a new “system” of value creation through and from conversations. The irony of this evolving “system” is that it is largely influenced by the preferences and privileges of people looking for value. The new conversational markets are creating new rules to old games. The new rules are people centric and value driven. The value of social media lies not within the technology rather it lies within the people whom create value added conversations, the new currency.
Whether a brand or an individual, the value creation process follows the 80/20 rule of systemic thinking. The bulk of any value you create is not from the technology rather it is created with what you do with it.
Seth Godin writes: “The web is nothing but a system, a bunch of (largely unwritten) rules regarding search, linking, promotion, etc. It’s fascinating to watch as some people work hard to work the system, and succeed time and time again, while others waste countless hours with one scheme after another designed to beat the system. They invent cloaking devices and seo scams and pyramid schemes and lightly disguised spam pages, constantly struggling to stay ahead (and to stay quiet). Sure, you can beat the system (any system) for a while, but it’s a constant struggle.”
The “system” of social media runs on unwritten rules that dictate human behavior. The unspoken and unwritten rules operate on a value system that enhances relations and runs on “conversational currency”. If you don’t know the rules of conversational currency then you are likely to stand out like a “Billboard in the dessert”.
A Billboard in the dessert doesn’t get much attention, nore does it create much attraction or affinity to an audience. You’ll get less action from a Billboard in the dessert than you will from a conversation between two people, then millions, which adds value and attracts even more value. Conversational currency is driven by the value we add to each other, one to one then millions.
There is real currency in a conversation if it adds or becomes valuable to others, then to millions etc. etc.
Get it? What say you?