Sales are the life blood of any company. Every business leader looks for ways to improve sales. From product/service innovation to slick marketing campaigns the efforts to drive revenue is a never ending journey of discovery in human relations.
Do Conversations Increase Sales?
Ernan Roman writes: Letting your customers take the wheel may be a brilliant decision for companies looking to increase sales and keep online users engaged
The Results: Within the first 60 days of implementing the research-based strategies, Amie Street tracked the following improvements:
• New customer enrollment has increased 16%,
• Average repeat purchases have increased 16%,
• Overall sales have increased 13%.
J.W. Marriott told a shocked audience this morning that he never knew what a blog was when he started, but now finds it a way to listen to others, and communicate better with the thousands of employees and customers around 68 countries.
Alluding to the ROI of the blog he said it translated into thousands of dollars in room sales. “I would recommend it to any CEO. It’s worth it,” he said.
It isn’t simply a matter of starting a blog or “twittering” rather it is whether your business systems are already designed to be social. Social in terms of performing as advertised or better and listening to people concerns. If the former isn’t working the latter will expose your defects like never before.
Today’s conversations clearly reflect higher expectations for genuine interest in what people have to say. If you’re not interested or prepared to do something as a result of the conversation, don’t bother engaging. Social Media only works where there is a no spin zone.
What say you?