Have Your Defects Been Exposed?

by Jay Deragon on 05/10/2009

Sales are the life blood of any company. Every business leader looks for ways to improve sales. From product/service innovation to slick marketing campaigns the efforts to drive revenue is a never ending journey of discovery in human relations.

Do Conversations Increase Sales?

Ernan Roman writes: Letting your customers take the wheel may be a brilliant decision for companies looking to increase sales and keep online users engaged

The Results: Within the first 60 days of implementing the research-based strategies, Amie Street tracked the following improvements:

• New customer enrollment has increased 16%,
• Average repeat purchases have increased 16%,
• Overall sales have increased 13%.

J.W. Marriott told a shocked audience this morning that he never knew what a blog was when he started, but now finds it a way to listen to others, and communicate better with the thousands of employees and customers around 68 countries.

Alluding to the ROI of the blog he said it translated into thousands of dollars in room sales. “I would recommend it to any CEO. It’s worth it,” he said.

It isn’t simply a matter of starting a blog or “twittering” rather it is whether your business systems are already designed to be social. Social in terms of performing as advertised or better and listening to people concerns. If the former isn’t working the latter will expose your defects like never before.

Today’s conversations clearly reflect higher expectations for genuine interest in what people have to say. If you’re not interested or prepared to do something as a result of the conversation, don’t bother engaging. Social Media only works where there is a no spin zone.

What say you?

{ 7 comments }

atul chatterjee May 12, 2009 at 2:34 am

Blogs provide an open channel of communication. Since comments can be viewed by so many persons they provide an opportunity. Manages can use these comments to settle complaints or deal with problems, they may also be able to think of new ways of generating sales. I think most companies even the the staid ones are going to take to social networking and blogging within the next few years. It is too important a channel to ignore.

smconnection May 10, 2009 at 2:09 pm

Have Your Defects Been Exposed?: Today’s conversations clearly reflect higher expectations for genuine interest .. http://tinyurl.com/5lujwh

Rob Harvey May 10, 2009 at 10:01 am

Have Your Defects Been Exposed?: Today’s conversations clearly reflect higher expectations for genuine interest .. http://bit.ly/5dneJ

Brian C. Citizen May 10, 2009 at 9:26 am

Daily Deragon Dose: Have Your Defects Been Exposed? http://tinyurl.com/5lujwh

Angela Suddarth May 10, 2009 at 7:50 am

Have Your Defects Been Exposed?: Today’s conversations clearly reflect higher expectations for genuine interest .. http://tinyurl.com/5lujwh

JDeragon May 10, 2009 at 7:48 am

Have Your Defects Been Exposed?: Today’s conversations clearly reflect higher expectations for genuine interest .. http://tinyurl.com/5lujwh

prblogs May 10, 2009 at 6:16 am

RelationshipEcon: Have Your Defects Been Exposed?: Today’s conversations clearly reflect higher.. http://tinyurl.com/5lujwh

Comments on this entry are closed.

{ 3 trackbacks }

Previous post:

Next post: