The Options Analysis of Social Media

by Dan Robles on 05/08/2009

first-impression2-206x300 The Second Impression of Social MediaAs we move away from the ROI valuation model for social media and adopt a more dynamic ‘options’ analysis, a different picture emerges.  People are trading options; that is, the right without the obligation to exercise an action.  The next economic paradigm will emerge as a function of people exercising their options.

What are you doing here?

On the surface, there appears to be a lot of ‘feel-gooding’ on linkedin, Facebook, and Twitter, etc.  It is easy to brush them off as trivial, non-productive, and delusional.  I often fall victim spending too much time on these devices and have asked myself, simply: “why?”

Computer Enabled Society

At second glance, however, I have personally developed a few extremely profound, important and valuable relationships through “computer enabled society”.  People who I have never met in person have stepped way out on a limb to help me along.  As a result, I have given these people the option to access my network and they have done the same for me.  Our common purpose makes each relevant and valuable to the other and each are willing to support, mentor, and elevate the other.  We exercise options together.

Impressive Results

The distinction is that what once was a “first impression” – firmness of handshake, fashion, and physical appearance – has become the “second Impression”.

What was once the “second impression” – intellect, wisdom, talent and generosity – has become the “first impression”.

People exercise their options accordingly; first impressions leads us to action.

Evolution or Revolution?

Social media does not care if you are rich, poor, young or old, beautiful or homely.  It does not care about the color of your skin, fat or thin, physical ability or disability.  It does not care what kind of car you drive, clothes you wear, or the size of your home. Or does it?

For every revolution, there is a corresponding evolution.

What say you?

{ 11 comments }

atul chatterjee May 12, 2009 at 2:46 am

I haven’t participated in any of the social media sites. What you say appears to be reassuring about the worth of the person being the first concern. How have you reached this conclusion?

Brandon Helscel May 8, 2009 at 3:27 pm

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Angela Suddarth May 8, 2009 at 1:33 pm

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JDeragon May 8, 2009 at 1:31 pm

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Steve Mason May 8, 2009 at 12:08 pm

The Options Analysis of Social Media | The Relationship Economy…… http://tinyurl.com/pbpl77

Steve Mason May 8, 2009 at 12:07 pm

The Options Analysis of Social Media | The Relationship Economy…… http://tinyurl.com/pbpl77

Business 3.0 Tech. May 8, 2009 at 11:20 am

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Build A Tribe May 8, 2009 at 9:53 am

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smconnection May 8, 2009 at 9:30 am

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robertogo May 8, 2009 at 9:20 am

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lindawomensplac May 8, 2009 at 8:40 am

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