People follow people who have more contacts, followers, blog post and overall activity on the web. The web provides numerous data points to indicate a persons attractiveness to potential followers.
From Tweet analyzer, Adage Power 150, Twitter Score, Google rank, Page Rank, Technocrati and the list of different metrics goes on and one. One must ask themselves whether the current scoreboards are any indication of true leadership or just an indication of activity.
The word follow implies : to go, proceed, or come after pursue, to walk or proceed along, to accept as authority, to pursue in an effort to overtake and to seek to attain. The pull of social media is currently designed around “following” people, brands and products that get our attention. Looking at the rate of change we can surmise how different external events may affect social media data and the betting markets of conversations that create influence.
The rate of change is nano seconds. The current metrics are constantly changing because most of the measures are centric to people and events that cause massive attention, gains in terms of followers and the media’s fascination with whomever is at the top of the heap at any given moment.
Do The Numbers Reflect Real leadership?
Leadership has been described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task. Alan Keith of Genentech says “Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen.
KFC and Oprah made something extraordinary happen, they caused a rush on KFC stores like never before and the media became fascinated with the event. Ashton Kutcher made something extraordinary happen by getting the most followers on twitter in a short period of time and the media became fascinated with the event.
The extraordinary piece of each of these events and others is reflected by the “attention and attraction“of people and the media. The relative issues that gained the attention and attraction reflect the fascination with the power of social media to enlist the aid and support of others in the accomplishment of a common task. Even if the task is as simple as gaining peoples attention for no specific purpose or value added accomplishment, people will follow.
Social media participants (individuals and brands) have a vested interest in quickly understanding the nuances of newsworthy events that develop into mainstream news stories. However, some events still appear to impact the public very quickly – in the past month or so the newsworthiness of social media events has gained considerable traction within main stream media. As more and more people and businesses learn how to convert social media attention into currency, that is reflected by either monetary gain or value added results, then the power of conversations and connections will reveal the extraordinary results everyone is chasing.
Today the extraordinary events are relative to what people are learning about the power of social media. Tomorrow the extraordinary events will be driven by leaders who learn to convert the knowledge gained into innovation that fuels the exchange of social currency, an exchange of value that creates the unimaginable. Those whom learn the fastest will lead the market and set the bar as to what can be accomplished beyond gaining followers and getting the attention of the day.
You can either be blinded by the buzz and follow the crowd nowhere or you can step back and see what is the real opportunity and lead. Get it?
What say you?