The accelerating expansion of knowledge and technology simultaneously is pushing up the demand curve while pushing down the supply curve of time.
When technology explodes goods and services become more valuable as they become more plentiful and subsequently overloading one’s ability to assimilate. The only factor which is becoming scare is our time and attention. Since psychology has a label for everything I will label this “TADD”, Technological Attention Deficit Disorder! TADD is stealing productivity.
Saving time and creating more value is the secret sauce of the new economy. Time and value is the currency of productivity. Without either we’re wasting time and thus stealing value. Want to prepare for the next economy, learn to leverage the technology that saves you time and makes you more productive, results.
Can Social Media Improve Your Productivity?
Many people ask me how using social media can add value to their business. Many individuals spend lots of time writing blogs and distributing their content everywhere and to everyone. The media reports on the increased adoption of social media and businesses are now migrating towards the medium as a means to create attention and draw. Everyone is running a race but on different tracks.
There is Friendfeed, Twitter, Linkedin, Facebook and a host of other platforms and tools for disseminating conversations and user generated content. To say the least the space is very confusing and crowded if not overwhelming for those just entering and trying to figure out what to do and how to do it. Even for those who have been experimenting for awhile the “wave” of new tools, new communities quickly becomes overwhelming to to try and stay current. While all these conversations stir interest few focus on the critical elements required to effectively create conversational currency.
Conversations exist as a state of shared information tied to a common and progressing theme. The internet enables the propagation of conversations from two persons to millions of people. The propagation of conversations is dependent on interest rates of the audience. The rate of propagation accelerates with the transformation of information into knowledge by others in it’s path. People are driven to entrepreneurial action when the alignment of information matches the environment that they observe. Conversational currency comes from and is created by the vetting of information aimed at knowledge that enables you to create innovation. Innovation is the AvidPath to conversational currency.
Is The Secret Sauce Vetting?
Vetting is a process to appraise, verify, or check for accuracy, authenticity, validity, etc. Journalist vet stories for facts and accuracy. Politicians vet candidates for character, history and positions.
Vetting social media is a process of appraising the market of conversations for multiple purposes. The purposes could include determining where your markets are participating, what are they discussing, what tools are they familiar with, which tools would serve your purpose and more importantly what is your opportunity to create and gain the most value.
The knowledge and technology needed to vet the billions of conversations is yet to be discovered by the masses rather it is known by the few. Unless you understand the process of vetting social media then its attention and attraction alone will consume your time and make you very unproductive.
The vetting process should be aimed at getting you the knowledge relevant to affinity communities and conversations that can draw your audience to an action. The action from your audience, if you understand how to engage them, ought to lead to a conversation, a relationship and ultimately to a transaction sooner or later. Any other process is simply a waste of time. Get it?
What say you?