Should CEO’s Engage?

by Jay Deragon on 06/26/2009

ceo-enagementA CEO’s main duty is communications.  Setting strategy and vision is the CEO’s primary duty and doing so is a function of communications.
A CEO ultimately sets the direction of the organization. However direction comes primarily from communications.Fundamentally a good CEO, not unlike a politician, is a good communicator.  Their audience includes investors, the Board, employees, suppliers and the market they aim to serve.

How Well Are They Communicating?

A measure of how well CEO’s communicate ultimately is measured in results.  “Results” come in many forms and as we know most CEO’s are consumed with financial results. The stock market hangs on every word a CEO says about their earnings, developments and future outlooks. However the communications of these results do not address “how well” CEO’s communicate to their market, (end to end relations).

Kevin Kelly says “communications is the economy“.  Doc Searls says “markets are conversations”. Traditional media has been communicating and influencing the masses then “new media” emerges as a powerful influence.  Now “the economy is driven by the market of conversations” and one would think that Fortune 500 CEO’s would want to be “in the market”.  After all, the primary responsibility of a CEO is to communicate.

Are They In The Market or Removed From the Market?

Robin Wauters writes Top CEOs Leave Social Media To The Plebs It’s ‘official’; big shot CEOs are social media slackers. The hot news comes straight from ÜBERCEO, who says it conducted research on the topic for the past few weeks and has found that there’s little chance you’ll ever get to exchange pokes and tweets with Fortune 100 CEOs for the time being. Here’s the ‘miserable level of engagement’ ÜBERCEO has uncovered:
  1. Only two CEOs have Twitter accounts.
  2. 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
  3. 81% of CEOs don’t have a personal Facebook page.
  4. Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
  5. Not one Fortune 100 CEO has a blog.

Now some may say that CEO’s don’t have time to participate in social media, they have more important things to do.  If that is true then I guess paying attention to the market of conversations and influencing said conversations is not important or urgent.   The study above demonstrates the lack of engagement which is an indicator of the lack of knowledge concerning the market.

Today’s markets are indeed driven and influenced by conversations more so than ever before in history.  Don’t believe it?  Ask your market. Then again if your not engaged you can’t ask.  Not being engaged means your history. Oh yeah, that doesn’t mean you let others do your engaging. Get it?

What say you?

{ 9 comments }

Brian C. Citizen June 26, 2009 at 10:05 pm

Daily Deragon Dose: Should CEO’s Engage? http://tinyurl.com/l4f4bf

Rob Harvey June 26, 2009 at 12:07 pm

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Martin June 26, 2009 at 9:06 am

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Angela Suddarth June 26, 2009 at 9:06 am

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JDeragon June 26, 2009 at 9:05 am

Should CEO’s Engage?: Today’s markets are indeed driven and influenced by conversations more so than ever .. http://tinyurl.com/l4f4bf

smconnection June 26, 2009 at 8:54 am

Should CEO’s Engage?: Today’s markets are indeed driven and influenced by conversations more so than ever .. http://tinyurl.com/l4f4bf

prblogs June 26, 2009 at 5:40 am

RelationshipEcon: Should CEO’s Engage?: Today’s markets are indeed driven and influenced .. http://tinyurl.com/l4f4bf

JDeragon June 26, 2009 at 5:22 am

Should CEO’s Engage? http://ff.im/-4sxPJ

JDeragon June 26, 2009 at 5:20 am

New blog post: Should CEO’s Engage? http://bit.ly/6oKTQ

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