How Well Are They Communicating?
A measure of how well CEO’s communicate ultimately is measured in results. “Results” come in many forms and as we know most CEO’s are consumed with financial results. The stock market hangs on every word a CEO says about their earnings, developments and future outlooks. However the communications of these results do not address “how well” CEO’s communicate to their market, (end to end relations).
Kevin Kelly says “communications is the economy“. Doc Searls says “markets are conversations”. Traditional media has been communicating and influencing the masses then “new media” emerges as a powerful influence. Now “the economy is driven by the market of conversations” and one would think that Fortune 500 CEO’s would want to be “in the market”. After all, the primary responsibility of a CEO is to communicate.
Are They In The Market or Removed From the Market?
- Only two CEOs have Twitter accounts.
- 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.
- 81% of CEOs don’t have a personal Facebook page.
- Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
- Not one Fortune 100 CEO has a blog.
Now some may say that CEO’s don’t have time to participate in social media, they have more important things to do. If that is true then I guess paying attention to the market of conversations and influencing said conversations is not important or urgent. The study above demonstrates the lack of engagement which is an indicator of the lack of knowledge concerning the market.
Today’s markets are indeed driven and influenced by conversations more so than ever before in history. Don’t believe it? Ask your market. Then again if your not engaged you can’t ask. Not being engaged means your history. Oh yeah, that doesn’t mean you let others do your engaging. Get it?
What say you?