The word support implies to uphold, back, advocate, champion. These verbs mean to give aid or encouragement to a person or cause. We are identified by what we support. Politicians seek our support from voters. Businesses seek the support of their investors, suppliers and employees. The economic return and cultural attributes of a business represents the support it gives back to its supporters.
The marketplace supports businesses that create the value the marketplace consumes. When we propagate messages online the value of our conversations is indicated by the support it gets from the marketplace of conversations.
A blog post is supported by readers. A Tweet is supported by reTweets. A video is supported by viewers. A conversation is supported by listeners. Media is supported by consumption. Consumption doesn’t always indicate support, just consumption.
Conversational support is the means for propagation. When a conversation produces value it gets support. Conversational value is centric to the creation of value that is worthy of support from others who back or advocate the message. A message worthy of attracting advocates or champions is something that creates new knowledge that perpetuates value. Value is defined as relative worth, merit, or importance. Value is also defined as the worth of something in terms of the amount of other things for which it can be exchanged or in terms of some medium of exchange.
What Is The Value of Your Conversations?
We go to Doctors to get answers to medical problems. We converse with doctors and describe our symptoms. Doctors listen to our conversation and apply the content to the knowledge they have gained. Subsequently they diagnose our situations and prescribe the remedy. What is that conversation worth? It depends on what is ailing you and the relief you subsequently get. We support them via payment for services created by the knowledge they possess. The more specific knowledge they have creates the specialities of practice which creates increased value to perplexing medical problems.
A business creates revenue from the value they create. The value created by a business is largely determined by the knowledge represented by their creations, either in products or services. A business converses with the marketplace of buyers. When buyers are “delighted” with the product or service their conversations with others carry the message to the marketplace. Conversely when buyers are not happy they carry that message to the marketplace.
When a business “pushes” their message to the marketplace and the message doesn’t reflect the true value of the offering then buyers consider it a “trick”. Tricks don’t create lasting value and the subsequent conversations do not perpetuate value.
Creating value through and from conversations is centric to creating support. People support good experiences and valueable information that creates knowledge they can use. Today’s useful knowledge is centric to the value of saving time and increasing productivity. Useful knowledge perpetuates innovation created by the exchange of conversations. Innovation is the application of knowledge to the creation of new value.
If you want to gain support then create valuable conversations. The creation and propagation of valuable conversations is the new marketplace of exchange. Get it?
What say you?