Which Conversations Get The Most Support?

by Jay Deragon on 06/15/2009

missionThe word support implies to uphold, back, advocate, champion.  These verbs mean to give aid or encouragement to a person or cause.  We are identified by what we support.  Politicians seek our support from voters.  Businesses seek the support of their investors, suppliers and employees.  The economic return and cultural attributes of a business represents the support it gives back to its supporters.

The marketplace supports businesses that create the value the marketplace consumes.  When we propagate messages online the value of our conversations is indicated by the support it gets from the marketplace of conversations.

A blog post is supported by readers. A Tweet is supported by reTweets. A video is supported by viewers. A conversation is supported by listeners.  Media is supported by consumption.  Consumption doesn’t always indicate support, just consumption.

Conversational support is the means for propagation. When a conversation produces value it gets support. Conversational value is centric to the creation of value that is worthy of support from others who back or advocate the message. A message worthy of attracting advocates or champions is something that creates new knowledge that perpetuates value. Value is defined as relative worth, merit, or importance.  Value is also defined as the worth of something in terms of the amount of other things for which it can be exchanged or in terms of some medium of exchange.

What Is The Value of Your Conversations?

We go to Doctors to get answers to medical problems. We converse with doctors and describe our symptoms.  Doctors listen to our conversation and apply the content to the knowledge they have gained. Subsequently they diagnose our situations and prescribe the remedy. What is that conversation worth? It depends on what is ailing you and the relief you subsequently get.  We support them via payment for services created by the knowledge they possess. The more specific knowledge they have creates the specialities of practice which creates increased value to perplexing medical problems.

A business creates revenue from the value they create. The value created by a business is largely determined by the knowledge represented by their creations, either in products or services. A business converses with the marketplace of buyers.  When buyers are “delighted” with the product or service their conversations with others carry the message to the marketplace. Conversely when buyers are not happy they carry that message to the marketplace.

When a business “pushes” their message to the marketplace and the message doesn’t reflect the true value of the offering then buyers consider it a “trick”. Tricks don’t create lasting value and the subsequent conversations do not perpetuate value.

Creating value through and from conversations is centric to creating support. People support good experiences and valueable information that creates knowledge they can use.  Today’s useful knowledge is centric to the value of saving time and increasing productivity.  Useful knowledge perpetuates innovation created by the exchange of conversations.  Innovation is the application of knowledge to the creation of new value.

If you want to gain support then create valuable conversations. The creation and propagation of valuable conversations is the new marketplace of exchange.  Get it?

What say you?


{ 12 comments }

Sheetal Goel June 16, 2009 at 3:20 am

Which Conversations Get The Most Support? #socialmedia http://bit.ly/OLwui

Center for Nonprofit June 16, 2009 at 2:06 am

ARTICLE: Jay Deragon at The Relationship Economy, “Which Conversations Get The Most Support?” http://bit.ly/vzWYR

jeremygregg June 16, 2009 at 2:06 am

ARTICLE: Jay Deragon at The Relationship Economy, “Which Conversations Get The Most Support?” http://bit.ly/vzWYR

Aron Stevenson June 15, 2009 at 2:55 pm

Reading: Which Conversations Get The Most Support? by @JDeragon http://ow.ly/eeIZ creating value through and from conversations is centric..

Nancy Gray June 15, 2009 at 2:26 pm

RT @Newsage: Which Conversations Get The Most Support? http://digg.com/u15mXi

JDeragon June 15, 2009 at 2:00 pm

New blog post: Which Conversations Get The Most Support? http://bit.ly/vzWYR

smconnection June 15, 2009 at 12:50 pm

Which Conversations Get The Most Support?: The word support implies to uphold, back, advocate, champion.  These .. http://tinyurl.com/l4yb2b

Brian C. Citizen June 15, 2009 at 11:10 am

Daily Deragon Dose: Which Conversations Get The Most Support? http://tinyurl.com/l4yb2b

Martin June 15, 2009 at 10:59 am

[email protected] Which Conversations Get The Most Support?: The word support implies to uphold, back, advo.. http://bit.ly/HiicT

Angela Suddarth June 15, 2009 at 10:59 am

[email protected] Which Conversations Get The Most Support?: The word support implies to uphold, back, advo.. http://bit.ly/HiicT

Laurent June 15, 2009 at 11:58 am

You’re totally right to mention the value added one should provide for the time we dedicate to his/her views.

Conversation keeps going when the value keeps going.

great to read it !

dan June 15, 2009 at 11:03 am

Jay;

You are really forming a laser focus on that thing that nobody wants to admit – conversation is a currency.

The conversation is where value is stored and where value is exchanged. By every stretch of the definition, it is a currency.

There is nothing holding back the next economic paradigm, except…a conversation.

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